Best Blockchain Launchpads for Play-To-Earn games in 2022! 

Maciej Zieliński

07 Oct 2022
Best Blockchain Launchpads for Play-To-Earn games in 2022! 

Table of Contents Launchpad: 

  • Is gaming evolving? - Choosing the suitable launchpad
  • UniX Game 
  • GameFi
  • Seedify
  • Gamestarter
  • Enjin Starter
  • PlayPad
  • Game Zone 
  • Red Kite
  • IDO from Red Knite - helpful information
  • ROCO Finance
  • Summary

Launchpad, is a decentralized exchange-based (DEX) platform that allows you to create new coins and tokens and launch a cryptocurrency project. It allows investors to invest funds in projects that have not yet come to market. Combined with Play To Earn games, which will enable you to play and earn money simultaneously, it creates a new gaming market. With tokens in games, we can exchange skins for characters, remake them, or pay for various services. Launchpad consolidates all of the above into one cohesive whole. In addition, in some cases, tokens and NFTs can be traded on decentralized NFT exchanges and markets outside the gaming environment. Which launchpads are attractive, and what do they offer? How to choose the best Launchpad for Play-To-Earn games? We write about it below!

Is gaming evolving? 

More and more young, as well as more experienced people, are starting their adventure with computer games. The virtual world, metaverse, storyline, and developed characters make this market constantly growing. Interestingly - as of today, the gaming industry is worth twice as much as the music industry and is steadily increasing! Therefore, it is no surprise to anyone that gaming is of interest not only to consumers but also to IT companies that create productions. Below are the best Launchpands for Play To Earn games! Why is this crucial information? Because the gaming market has been growing by several hundred percent in 3 years! 

UniX Game Launchpad

UniX Gaming is a gaming community and platform that aims to become the largest guild in the Play-to-Earn industry. The IGO Launchpad platform is currently being developed by it and can be considered the company's main project. With over 200,000 members, 20 eSports teams, and 27 million stream watchers, the community is positioned well enough to be at the forefront. UniX Gaming has so far partnered with some of the biggest names in the industry, including:

  • Big Time,
  • Furious Engines,
  • Atlas of the Stars,
  • Elumia's Legends,
  • League of Monkeys.

Unix IGO Launchpad will provide community members with early access to some of the latest AAA games (e.g., God Of War, Total War Warhammer III, Elden Ring, Tom Clancys Rainbow Six Extraction) before they are released to the broader public. As a result, those involved in the project will be able to play some of the best blockchain games at discounted prices. Communities will have different degrees of access to the starter, depending on the number of UniX tokens issued. The rating system will be divided into five categories:

  • Common - this level is open to anyone who puts up at least 2,000 UniX Tokens. Members of this level will be placed in a lottery to win tokens from IGO. Regular members will receive a pool weight of 30 when booking.
  • Unusual - this level is open to members who have invested 5,000 tokens. Participants in this level will still take part in the token distribution drawing, but their pool weight will be increased to 65, giving them a better chance to win. These members will also receive initial access to the game's closet of lingerie and gadgets.
  • Rarity - fans who wager 20,000 tokens will receive a guaranteed distribution instead of participating in the lottery. Their weight in the pot will increase to 145. They will also receive the first batch of in-game gear and items and NFT drops.
  • Epic - They will need 50,000 tokens to enter Epic. As a result, the pool weight increases to a staggering 400. This is a guaranteed range, and in addition to all the rewards from the previous level, members receive early access to the game.
  • Remarkable - We need to wager 100,000 tokens to reach this level, but the rewards are downright epic. These members are guaranteed to distribute more than 700 private IGOs. There's also quite a treat waiting for them, as the rank in question also provides the opportunity to chat with the game's developers. As if that wasn't enough - NFT emissions, unique equipment, and legendary in-game items are also a kind of reward associated with Remarkable.

GameFi Launchpad

GameFi is an IGO launcher that offers many services to help games succeed. It was created by a Vietnamese team responsible for the success of Red Kite Launchpad. GameFi has released 13 blockchain-based games, including Binance Smart Chain, Ethereum, Solana, and Polygon. GameFi includes programs such as Yields, Aggregator, Marketplace, and Accelerator within its ecosystem.

GameFi provides users with various mining pools with different slot values. For example, DeathRoad IGO slots are available for $100 and $40. The platform operates on a first-come, first-served basis, and the winner will receive a place in IGO.

GameFi's crowdfunding game plan includes:

  • Orbitau,
  • Bots that are rebellious,
  • BullieVerse,
  • Elumia's Legends,
  • Metaverse of Gunstar,
  • Online Polygonum,
  • Game of the Killbox.

GameFi's native currency, GAFI, has many uses, including passive income from betting. Token holders must wager their GAFI coins to participate in IGO.

To participate in GameFi's IGO, you must first place GAFI on the company's website. This way, you can improve your level. Starting with zero-sum GAFI bets, you will enter Rookie, Elite, Pro, and Legend. Each group has its own advantages and requires higher GAFI levels and stakes. Many IGO methods are available, including community sales, real IGOs, and even private sales if the project so desires. You can also purchase so-called mystery boxes. Buying a Mystery Box allows you to make a larger donation to the IGO than you would otherwise. This will give you an NFT to play with and allow you to invest more money in in-game tokens.

Seedify Launchpad

Seedify is a Binance Smart Chain startup platform for blockchain-based games operated by GameFi IGO. A group of blockchain experts created IGO Launchpad in early 2021 and have been completing IGO ever since.

The platform's native SFUND tokens must be linked and can be used for investment projects. Like any DeFi network, we can bet SFUND on passive income through additional tokens.

We can also use it to invest in initiatives that interest us, increasing the value of our SFUND while giving purpose to our tokens.

The ROI of a token depends on the hierarchy. The more SFUND tokens we have and the more we put in as part of the pool, the higher our position will be.

Each of Seedify's nine tiers maintains a pool and requires users to deposit their SFUND, the platform's utility token.

Tiers 2 through 9 are guaranteed, while Tier 1 is entirely random. The higher level you are assigned, the more money you will invest in the project.

Before joining IGO on this platform, users must go through an identity verification process using the Know Your Customer (KYC) protocol. They must also purchase the appropriate tokens and store them in their wallets.

Crowdfunding game projects on Seedify include:

  • Trade on the Internet,
  • Heroes enslaved,
  • MetaStrike,
  • MOBLAND is a place where people live (Previously known as Syn City),
  • Penguin Karts is a company that makes cards for,
  • Misfits in Space,
  • Supernova,
  • The Relationship,
  • Defishing World.

The community chooses to support projects based on management standards. Community development and marketing assistance are also part of the package.

Seedifyt is essentially a showcase for emerging cryptocurrency traders with game concepts while allowing any entrepreneur or inventor to submit their work for review by the community. If the review is positive, the project will receive funding.

Gamestarter Launchpad

Gamestarter is an IGO launchpad specializing in NFT video games. Gamestarter is considered one of the most modern Tier 2 implementations.

It is a blockchain-based crowdfunding platform designed to help unbiased developers raise funds by allowing them to pre-sell any in-game content using non-transferable tokens (NFTs).

Essentially, this means that any unusual armor, weapons, unusual cars, or even replacements for them will be certified and delivered as NFTs.

Gamestarter has completed a number of missions, many of which are in development or pre-sale.

Its crowdfunding game issues include:

  • BitHotel,
  • Crypto Fight Club,
  • Dark Frontiers,
  • Demole,
  • Dynasty,
  • Moo Monster,
  • Nintia,
  • Project Seed.

Gamestarter is powered by the GAME cryptocurrency token designed for Ethereum. Once consumers acquire GAME coins, they can purchase any NFT resource or product across the community. A critical incentive underpinning the Gamestarter is the GAME token. As the IGO approaches, an initial drawing can be held to determine who qualifies. The more GAME tokens you wager, the better your chances of reaching the limit. However, anyone who bets more than 5,000 GAME tokens will receive a guaranteed distribution, followed by the Legendary level, which provides a larger guaranteed distribution. Gamestarter is a crowdfunding platform that offers sports game developers many viable opportunities to realize their creations and raise funds. Everyone has the same opportunity to purchase their GAME tokens and invest them in cryptocurrency video games developed on the platform.

Enjin Starter

Enjin Starter is an IGO platform for blockchain and Metaverse games. Enjin's Jumpnet Blockchain was used to create it. There are no transaction fees, which is a big plus. Enjin Starter also creates non-financial low-carbon (NFT) tokens and important contracts. By promoting NFTs, sports builders rely mainly on Enjin commodities and are rewarded for their ingenuity. In addition, game developers can increase task revenues primarily based on Enjin goods by promoting NFT. It is worth noting that Enjin Starter's staff has a rich gaming history, led by the CEO and CTO of cryptocurrency and NFT video game pioneer Enjin. Enjin Starter has done crowdfunding work on games such as:

  • Age of Tanks,
  • Attack Wagon,
  • Ecia,
  • Gaia Everworld,
  • Kryxivia,
  • PathDAO,
  • Project Defina,
  • Zomfi.

Enjin is considered a developer of games equivalent to the popular Mincecraft.


PlayPad is an expanded IGO platform for games and digital reality programs to make money in-game. While other portals are blockchain-specific, PlayPad can support any company using Ethereum EVM and does so independently. This IGO launchpad supports Polygon, Ethereum, and BSC networks.

PlayPad is very different from other IGO launchpads; it helps with VR video games and NFT-based tasks. The platform can be used to fund and support video metagames developed for VR headsets such as Meta Quest 2 and HTC Vive Pro 2.

Independent sports developers have the opportunity to promote in-game items as NFT. This gives project owners new opportunities to increase capital.

PlayPad and its works:

  • SolChicks,
  • Altava,
  • MechaChain,
  • Toyo,
  • Nomad Exiles,
  • Cheers,
  • Defly,
  • AGV.

The platform uses a level design to make IGO courses more accessible and fair. We can also place a PPAD platform token in a staking pool supported by PlayPad.

Game Zone 

Players can enjoy NFT Play-to-Earn games developed on all significant blockchains, including Polygon, Binance Smart Chain, Solana, and Ethereum, from one place.

Investors can participate in complex hierarchies on the site. By placing a GZONE (Game Zone Token), users can gain access to new winning games, sweepstakes, beta versions, and NFT screenshots.

As more GZONEs are placed, the weight of the pool increases, and we gain access to more early access features and events.

GameZone's tier-based distribution process allows everyone to play the most sought-after blockchain-based games. Better distributions benefit from higher levels, including more and less NFT, more tokens, or a better NFT-to-token ratio.

Through the GameZone Grant Program, high-potential game companies can access funding and leverage BlueZilla's extensive network and resources, including legal, marketing, technical, and consulting services.

Game Zone crowdfunding game plans include:

  • Dotpad,
  • Fantastic NFTs,
  • World of Pax Pax Pax Pax Pa,
  • Revomon,
  • Verve.

Red Kite

Red Kite is one of the leading platforms for launching blockchain projects. These platforms are usually referred to as launchpads.

In short, it's a platform for raising funds for an early-stage cryptocurrency project from retail investors rather than funds. Investors get faster access to innovative product features as a reward for participating in an early-stage project launch.

Red Kite is one of the most productive and active launchpads, with projects such as Tribe, Bunicorn, and Step Hero launching on the platform. 

IDO on Red Knite - helpful information

To participate in IDO on Red Kite, we need to have a certain amount of PKF tokens in our cryptocurrency wallet.

Holders of such coins must place their PKF tokens in a pool of shares to qualify for IDO. The platform uses a tiered allocation system depending on the number of PKF tokens we allocate to participate in a given IDO.

The more of them we allocate, the higher our position, and thus the better our chances of being allowed.

There are two ways to get tokens for projects entering the IDO:

Lottery. Users receive tokens after the lottery,

Guaranteed token distribution. User accounts must have at least 40,000 PKF to ensure coin issuance.

The distribution of tokens is as follows:

500 PKF - Lottery,

5000 PKF - Lottery,

40000 PKF - Guaranteed token allocation,

80000 PKF - Guaranteed allocation of tokens.

Currently, the price per PKF token is £0.7673, so it is worth remembering that you need to spend about £30,400 to get a guaranteed token distribution.

ROCO Finance

ROCO Finance is a fully decentralized GameFi platform that connects content creators, game developers, and gamers with blockchain services. Their main goal is to help developers successfully list and launch their games and cryptocurrency coins.

They offer a flagship game called Rise Online, based on the Avalanche blockchain and gives us access to game development tools and applications. It's a popular cryptocurrency platform that has generated much interest in the ROCO Finance launchpad.

The game has also attracted the attention of prominent investors such as Huobi Capital and Alameda Research. It is worth mentioning that ROCO Finance lowers entry barriers for players while combining blockchain technology infrastructure with gaming solutions.

Performing multiple tasks will allow you to participate in any IGO:

Authenticate yourself using "Know Your Customer" (KYC) protocols,

Then place your ROCO tokens in the IGO pool to participate,

You must also vote to participate in the upcoming IGO ROCO for community-funded game projects, including such as:

  • Rise Online,
  • Xerians,
  • Dogeon,
  • Akitavax,
  • Islander,
  • Crabada,
  • Heroes of NFT,
  • Tale Craft,
  • Kaira.

ROCO also provides NFT services to game developers and the gaming community, including management, distribution and exchange of virtual items.

Players can convert game profits into real money or exchange cash for in-game currency, allowing them to add funds to their digital wallets as they play. While playing, players can also trade in the real world.

DAO Maker

DAO Maker is a detail-focused startup funding platform. It enables many retail investors and individuals to participate in venture capital.

DAO Pad is the company's flagship product, a multi-investment platform that allows DAO coin holders to participate in early token sales for new projects.

In addition to the well-known DAO Pad product, DAO Maker offers several additional services for growing blockchain-based ventures. These include incubation services, operational and consulting services, and social mining as one of the company's established products.

DAO Maker has crowdfunded game projects, including:

  • Dragon SB,
  • Infinity Skies,
  • KingdomX,
  • Meta Gaming Guild,
  • MetaGods,
  • Spellfire,
  • Street Runner.

To participate in the DAO Maker launchpad, users must have "DAO Power" privileges.

Interested parties can either place a DAO token and exchange it for DAO Power at a ratio of 1:1 or provide liquidity to a DAO pair and exchange LP tokens for DAO Power at a ratio of 1:1.5. After locking DAO for 5 days, users can collect. 

DAO Power.

The more DAO resources we have, our position will be more profitable. Those with more DAO power will have a real chance to win whitelisting, as the number of holders for each segment will decrease over time.

DAO Maker provides a powerful flagship service that facilitates dynamic token issuance and various positive incentives, such as social mining to generate reward opportunities and its own native DAO token that allows holders to participate in token sale events.


The gaming market is growing steadily. Currently, gaming industry revenues are more significant than cinema or music revenues. According to PWC reports, it is estimated that gaming globally will be worth more than $321 billion by 2026 ("Global Entertainment and Media Outlook 2022-26"). If you are also interested in this market, you will undoubtedly find the list of Launchpads above helpful. 

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Applying Game Theory in Token Design

Kajetan Olas

16 Apr 2024
Applying Game Theory in Token Design

Blockchain technology allows for aligning incentives among network participants by rewarding desired behaviors with tokens.
But there is more to it than simply fostering cooperation. Game theory allows for designing incentive-machines that can't be turned-off and resemble artificial life.

Emergent Optimization

Game theory provides a robust framework for analyzing strategic interactions with mathematical models, which is particularly useful in blockchain environments where multiple stakeholders interact within a set of predefined rules. By applying this framework to token systems, developers can design systems that influence the emergent behaviors of network participants. This ensures the stability and effectiveness of the ecosystem.

Bonding Curves

Bonding curves are tool used in token design to manage the relationship between price and token supply predictably. Essentially, a bonding curve is a mathematical curve that defines the price of a token based on its supply. The more tokens that are bought, the higher the price climbs, and vice versa. This model incentivizes early adoption and can help stabilize a token’s economy over time.

For example, a bonding curve could be designed to slow down price increases after certain milestones are reached, thus preventing speculative bubbles and encouraging steadier, more organic growth.

The Case of Bitcoin

Bitcoin’s design incorporates game theory, most notably through its consensus mechanism of proof-of-work (PoW). Its reward function optimizes for security (hashrate) by optimizing for maximum electricity usage. Therefore, optimizing for its legitimate goal of being secure also inadvertently optimizes for corrupting natural environment. Another emergent outcome of PoW is the creation of mining pools, that increase centralization.

The Paperclip Maximizer and the dangers of blockchain economy

What’s the connection between AI from the story and decentralized economies? Blockchain-based incentive systems also can’t be turned off. This means that if we design an incentive system that optimizes towards a wrong objective, we might be unable to change it. Bitcoin critics argue that the PoW consensus mechanism optimizes toward destroying planet Earth.

Layer 2 Solutions

Layer 2 solutions are built on the understanding that the security provided by this core kernel of certainty can be used as an anchor. This anchor then supports additional economic mechanisms that operate off the blockchain, extending the utility of public blockchains like Ethereum. These mechanisms include state channels, sidechains, or plasma, each offering a way to conduct transactions off-chain while still being able to refer back to the anchored security of the main chain if necessary.

Conceptual Example of State Channels

State channels allow participants to perform numerous transactions off-chain, with the blockchain serving as a backstop in case of disputes or malfeasance.

Consider two players, Alice and Bob, who want to play a game of tic-tac-toe with stakes in Ethereum. The naive approach would be to interact directly with a smart contract for every move, which would be slow and costly. Instead, they can use a state channel for their game.

  1. Opening the Channel: They start by deploying a "Judge" smart contract on Ethereum, which holds the 1 ETH wager. The contract knows the rules of the game and the identities of the players.
  2. Playing the Game: Alice and Bob play the game off-chain by signing each move as transactions, which are exchanged directly between them but not broadcast to the blockchain. Each transaction includes a nonce to ensure moves are kept in order.
  3. Closing the Channel: When the game ends, the final state (i.e., the sequence of moves) is sent to the Judge contract, which pays out the wager to the winner after confirming both parties agree on the outcome.

A threat stronger than the execution

If Bob tries to cheat by submitting an old state where he was winning, Alice can challenge this during a dispute period by submitting a newer signed state. The Judge contract can verify the authenticity and order of these states due to the nonces, ensuring the integrity of the game. Thus, the mere threat of execution (submitting the state to the blockchain and having the fraud exposed) secures the off-chain interactions.

Game Theory in Practice

Understanding the application of game theory within blockchain and token ecosystems requires a structured approach to analyzing how stakeholders interact, defining possible actions they can take, and understanding the causal relationships within the system. This structured analysis helps in creating effective strategies that ensure the system operates as intended.

Stakeholder Analysis

Identifying Stakeholders

The first step in applying game theory effectively is identifying all relevant stakeholders within the ecosystem. This includes direct participants such as users, miners, and developers but also external entities like regulators, potential attackers, and partner organizations. Understanding who the stakeholders are and what their interests and capabilities are is crucial for predicting how they might interact within the system.

Stakeholders in blockchain development for systems engineering

Assessing Incentives and Capabilities

Each stakeholder has different motivations and resources at their disposal. For instance, miners are motivated by block rewards and transaction fees, while users seek fast, secure, and cheap transactions. Clearly defining these incentives helps in predicting how changes to the system’s rules and parameters might influence their behaviors.

Defining Action Space

Possible Actions

The action space encompasses all possible decisions or strategies stakeholders can employ in response to the ecosystem's dynamics. For example, a miner might choose to increase computational power, a user might decide to hold or sell tokens, and a developer might propose changes to the protocol.

Artonomus, Github

Constraints and Opportunities

Understanding the constraints (such as economic costs, technological limitations, and regulatory frameworks) and opportunities (such as new technological advancements or changes in market demand) within which these actions take place is vital. This helps in modeling potential strategies stakeholders might adopt.

Artonomus, Github

Causal Relationships Diagram

Mapping Interactions

Creating a diagram that represents the causal relationships between different actions and outcomes within the ecosystem can illuminate how complex interactions unfold. This diagram helps in identifying which variables influence others and how they do so, making it easier to predict the outcomes of certain actions.

Artonomus, Github

Analyzing Impact

By examining the causal relationships, developers and system designers can identify critical leverage points where small changes could have significant impacts. This analysis is crucial for enhancing system stability and ensuring its efficiency.

Feedback Loops

Understanding feedback loops within a blockchain ecosystem is critical as they can significantly amplify or mitigate the effects of changes within the system. These loops can reinforce or counteract trends, leading to rapid growth or decline.

Reinforcing Loops

Reinforcing loops are feedback mechanisms that amplify the effects of a trend or action. For example, increased adoption of a blockchain platform can lead to more developers creating applications on it, which in turn leads to further adoption. This positive feedback loop can drive rapid growth and success.

Death Spiral

Conversely, a death spiral is a type of reinforcing loop that leads to negative outcomes. An example might be the increasing cost of transaction fees leading to decreased usage of the blockchain, which reduces the incentive for miners to secure the network, further decreasing system performance and user adoption. Identifying potential death spirals early is crucial for maintaining the ecosystem's health.

The Death Spiral: How Terra's Algorithmic Stablecoin Came Crashing Down
the-death-spiral-how-terras-algorithmic-stablecoin-came-crashing-down/, Forbes


The fundamental advantage of token-based systems is being able to reward desired behavior. To capitalize on that possibility, token engineers put careful attention into optimization and designing incentives for long-term growth.


  1. What does game theory contribute to blockchain token design?
    • Game theory optimizes blockchain ecosystems by structuring incentives that reward desired behavior.
  2. How do bonding curves apply game theory to improve token economics?
    • Bonding curves set token pricing that adjusts with supply changes, strategically incentivizing early purchases and penalizing speculation.
  3. What benefits do Layer 2 solutions provide in the context of game theory?
    • Layer 2 solutions leverage game theory, by creating systems where the threat of reporting fraudulent behavior ensures honest participation.

Token Engineering Process

Kajetan Olas

13 Apr 2024
Token Engineering Process

Token Engineering is an emerging field that addresses the systematic design and engineering of blockchain-based tokens. It applies rigorous mathematical methods from the Complex Systems Engineering discipline to tokenomics design.

In this article, we will walk through the Token Engineering Process and break it down into three key stages. Discovery Phase, Design Phase, and Deployment Phase.

Discovery Phase of Token Engineering Process

The first stage of the token engineering process is the Discovery Phase. It focuses on constructing high-level business plans, defining objectives, and identifying problems to be solved. That phase is also the time when token engineers first define key stakeholders in the project.

Defining the Problem

This may seem counterintuitive. Why would we start with the problem when designing tokenomics? Shouldn’t we start with more down-to-earth matters like token supply? The answer is No. Tokens are a medium for creating and exchanging value within a project’s ecosystem. Since crypto projects draw their value from solving problems that can’t be solved through TradFi mechanisms, their tokenomics should reflect that. 

The industry standard, developed by McKinsey & Co. and adapted to token engineering purposes by Outlier Ventures, is structuring the problem through a logic tree, following MECE.
MECE stands for Mutually Exclusive, Collectively Exhaustive. Mutually Exclusive means that problems in the tree should not overlap. Collectively Exhaustive means that the tree should cover all issues.

In practice, the “Problem” should be replaced by a whole problem statement worksheet. The same will hold for some of the boxes.
A commonly used tool for designing these kinds of diagrams is the Miro whiteboard.

Identifying Stakeholders and Value Flows in Token Engineering

This part is about identifying all relevant actors in the ecosystem and how value flows between them. To illustrate what we mean let’s consider an example of NFT marketplace. In its case, relevant actors might be sellers, buyers, NFT creators, and a marketplace owner. Possible value flow when conducting a transaction might be: buyer gets rid of his tokens, seller gets some of them, marketplace owner gets some of them as fees, and NFT creators get some of them as royalties.

Incentive Mechanisms Canvas

The last part of what we consider to be in the Discovery Phase is filling the Incentive Mechanisms Canvas. After successfully identifying value flows in the previous stage, token engineers search for frictions to desired behaviors and point out the undesired behaviors. For example, friction to activity on an NFT marketplace might be respecting royalty fees by marketplace owners since it reduces value flowing to the seller.


Design Phase of Token Engineering Process

The second stage of the Token Engineering Process is the Design Phase in which you make use of high-level descriptions from the previous step to come up with a specific design of the project. This will include everything that can be usually found in crypto whitepapers (e.g. governance mechanisms, incentive mechanisms, token supply, etc). After finishing the design, token engineers should represent the whole value flow and transactional logic on detailed visual diagrams. These diagrams will be a basis for creating mathematical models in the Deployment Phase. 

Token Engineering Artonomous Design Diagram
Artonomous design diagram, source: Artonomous GitHub

Objective Function

Every crypto project has some objective. The objective can consist of many goals, such as decentralization or token price. The objective function is a mathematical function assigning weights to different factors that influence the main objective in the order of their importance. This function will be a reference for machine learning algorithms in the next steps. They will try to find quantitative parameters (e.g. network fees) that maximize the output of this function.
Modified Metcalfe’s Law can serve as an inspiration during that step. It’s a framework for valuing crypto projects, but we believe that after adjustments it can also be used in this context.

Deployment Phase of Token Engineering Process

The Deployment Phase is final, but also the most demanding step in the process. It involves the implementation of machine learning algorithms that test our assumptions and optimize quantitative parameters. Token Engineering draws from Nassim Taleb’s concept of Antifragility and extensively uses feedback loops to make a system that gains from arising shocks.

Agent-based Modelling 

In agent-based modeling, we describe a set of behaviors and goals displayed by each agent participating in the system (this is why previous steps focused so much on describing stakeholders). Each agent is controlled by an autonomous AI and continuously optimizes his strategy. He learns from his experience and can mimic the behavior of other agents if he finds it effective (Reinforced Learning). This approach allows for mimicking real users, who adapt their strategies with time. An example adaptive agent would be a cryptocurrency trader, who changes his trading strategy in response to experiencing a loss of money.

Monte Carlo Simulations

Token Engineers use the Monte Carlo method to simulate the consequences of various possible interactions while taking into account the probability of their occurrence. By running a large number of simulations it’s possible to stress-test the project in multiple scenarios and identify emergent risks.

Testnet Deployment

If possible, it's highly beneficial for projects to extend the testing phase even further by letting real users use the network. Idea is the same as in agent-based testing - continuous optimization based on provided metrics. Furthermore, in case the project considers airdropping its tokens, giving them to early users is a great strategy. Even though part of the activity will be disingenuine and airdrop-oriented, such strategy still works better than most.

Time Duration

Token engineering process may take from as little as 2 weeks to as much as 5 months. It depends on the project category (Layer 1 protocol will require more time, than a simple DApp), and security requirements. For example, a bank issuing its digital token will have a very low risk tolerance.

Required Skills for Token Engineering

Token engineering is a multidisciplinary field and requires a great amount of specialized knowledge. Key knowledge areas are:

  • Systems Engineering
  • Machine Learning
  • Market Research
  • Capital Markets
  • Current trends in Web3
  • Blockchain Engineering
  • Statistics


The token engineering process consists of 3 steps: Discovery Phase, Design Phase, and Deployment Phase. It’s utilized mostly by established blockchain projects, and financial institutions like the International Monetary Fund. Even though it’s a very resource-consuming process, we believe it’s worth it. Projects that went through scrupulous design and testing before launch are much more likely to receive VC funding and be in the 10% of crypto projects that survive the bear market. Going through that process also has a symbolic meaning - it shows that the project is long-term oriented.

If you're looking to create a robust tokenomics model and go through institutional-grade testing please reach out to Our team is ready to help you with the token engineering process and ensure your project’s resilience in the long term.


What does token engineering process look like?

  • Token engineering process is conducted in a 3-step methodical fashion. This includes Discovery Phase, Design Phase, and Deployment Phase. Each of these stages should be tailored to the specific needs of a project.

Is token engineering meant only for big projects?

  • We recommend that even small projects go through a simplified design and optimization process. This increases community's trust and makes sure that the tokenomics doesn't have any obvious flaws.

How long does the token engineering process take?

  • It depends on the project and may range from 2 weeks to 5 months.