WeAr: Where Fashion Meets Blockchain - Our NFT Initiative x Tommy Hilfiger

WeAr is the leading global B2B magazine for fashion & footwear published in 8 language versions. It is distributed to over 50 countries on all 5 continents. Its readers are true fashion professionals, starting from buyers to designers, forethinkers of fashion tech, distributors, agents, and the most important leading retailers. WeAr contains everything they need to know to have an advantage in the fashion industry and use this know-how to be financially more competitive.

As WeAr is not only a source of information but combines art with fashion and couture, it is a collected coffee-table book in demand by art lovers, influencers, and fashionistas.

The reader is presented with the most interesting collections, stores and market news worldwide. Editorial content fashion, shoes, and accessories for the high-end segment.

Issue #71 of WeAr

In the standout Issue #71 of WeAr, readers were introduced to the hot topics of the metaverse and NFTs. Through an illustrious partnership between the magazine, fashion luminary Tommy Hilfiger, and the esteemed artist Gigi Gorlova, a series of 71 unique NFTs were unveiled. Each of these tokens not only symbolized a specific issue of WeAr but also provided readers with an insightful portal into the NFT realm. With user-friendly guidelines and QR codes for effortless access, a wide range of readers—both digital novices and veterans — were taken on an unprecedented digital voyage.

The metaverse wasn’t just a fleeting phase; it epitomized the future. With Generation Z and subsequent generations flocking to these virtual landscapes, transcending geographical confines, the significance of embracing this shift was undeniable. At Nextrope, we had always believed in such forward-thinking paradigms, and looking back, our collaboration with WeAr was a proud testament to that commitment.