As blockchain, artificial intelligence (AI), and cryptocurrencies continue to develop rapidly, tokenization and Web3 projects have been garnering substantial interest. These groundbreaking initiatives present remarkable prospects for businesses to revolutionize industries, enhance processes, and reveal previously untapped potential. Nonetheless, a meticulously crafted marketing strategy is essential for thriving in this highly competitive domain.

The goal of this article is to assist you in devising a top-notch marketing strategy tailored specifically for your tokenization/Web3 project. We will delve into the principal components that constitute a successful marketing campaign, while accounting for the distinct nature of these initiatives. By adhering to the methodologies described here, you can optimize your project's visibility, engagement, and overall triumph.

Table of Contents

Understanding the Tokenization and Web3 Landscape
Targeting Audience Definition
- Pinpointing Ideal User Personas
- Developing a Target Audience Profile
Establishing Transparent Objectives and Key Performance Indicators (KPIs)
Developing Your Distinctive Value Proposition
- Determining the Unique Selling Points (USPs) of Your Project
- Emphasizing Blockchain, AI, and Cryptocurrency Advantages
Establishing a Captivating Online Presence
Implement Performance Marketing Strategy in Web3
Conclusion - Marketing strategy in Web3
Nextrope Tokenization Launchpad Platform

Understanding the Tokenization and Web3 Landscape

Tokenization

Tokenization entails converting tangible or digital assets into distinctive tokens within a blockchain framework. These tokens may symbolize various assets such as real estate, artwork, intellectual property, or asset fractional ownership sharing. Blockchain technology application in tokenization facilitates fractional ownership support, augmented liquidity, and transparent transactions.

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Web3

Web3, colloquially known as the decentralized web, signifies the internet's evolution that incorporates decentralized technologies like blockchain, smart contracts, and peer-to-peer networks. Its objective is to bestow users with authority over their data by excluding intermediaries and enabling direct peer-to-peer connections. Web3 epitomizes a fundamental transformation towards a more accessible, transparent, and user-driven internet.

Present-day Tendencies and Expansion in the Tokenization Sector:

Growing Acceptance - The tokenization sector has witnessed considerable expansion and adoption across various industries such as real estate, finance, supply chain management, and gaming. An increasing number of businesses are acknowledging the potential advantages of tokenization like enhanced liquidity, fractional ownership opportunities, and facile asset transfers.
NFTs and Digital Collectables - Non-Fungible Tokens (NFTs) have prominently risen as a major application in the tokenization arena. NFTs facilitate the possession and exchange of distinctive digital assets like art, music, virtual real estate, and collectibles. The escalating interest and high-profile sales of NFTs have drawn more attention to the tokenization industry.
Decentralized Finance (DeFi) - The decentralized finance (DeFi) sector's growth has also been heavily influenced by tokenization. DeFi platforms harness blockchain and tokenization to provide decentralized services like lending, borrowing, and trading. The DeFi ecosystem has seen impressive growth, drawing the attention of both institutional and individual investors.

Process - Marketing Strategy for Your Web3 Project

Targeting Audience Definition

For a successful tokenization/Web3 project marketing strategy, clear target audience definition is essential. This enables you to cater your messaging, channels, and methods to those most likely to be intrigued by and benefit from your project. Follow these main steps for defining your target audience:

Pinpointing Ideal User Personas

Investigation and Assessment

Conduct comprehensive research to grasp the potential users' traits, preferences, and behaviors for your tokenization/Web3 project. Take into account factors like age, gender, location, and professional history. Delve into their motivations, obstacles, and aspirations associated with tokenization and Web3 technologies.

Audience Segmentation:

Divide your target audience according to common attributes, requirements, and behaviors. You might have groups such as blockchain enthusiasts, investors seeking new asset classes, or companies aiming to utilize tokenization for better efficiency. Distinct marketing approaches may be needed for different segments due to unique needs and motivations.

Developing a Target Audience Profile

Challenges and Motivations:

Comprehend the issues, pain points, and motivations concerning tokenization and Web3 projects that your target audience encounters. This understanding enables you to adapt your messaging and positioning to align with their aspirations and necessities.

Preferred Communication Channels:

Identify which communication channels are preferred by your target audience. Are they actively involved in social media networks or online forums? Or do they attend industry events? Knowing their channel preferences will help you allocate resources effectively.

Establishing Transparent Objectives and Key Performance Indicators (KPIs)

For gauging the success of tokenization/Web3 project marketing initiatives, it is vital to create transparent objectives and determine key performance indicators (KPIs). By setting quantifiable targets and monitoring pertinent data, you can assess the efficacy of your marketing approach. Here are the steps for formulating objectives and KPIs:

Setting Targets in Line with Vision and Mission

Defining Specific Objectives:

Ascertain the precise outcomes you want from your marketing endeavors. Examples of these goals may be raising user adoption, acquiring qualified leads, augmenting brand recognition, or promoting token sales. Guarantee that your objectives are in harmony with your project's vision and mission.

Establish Goals as Quantifiable:

Provide a numerical value to your objectives, rendering them quantifiable. For example, rather than a vague goal like "boost user adoption," indicate a specific figure or percentage, like "enhance user adoption by 20% within six months."

Design Realistic Timeframes:

Formulate practical timeframes to reach your objectives. Take into account your project's timeline, industry tendencies, and resources allocated for marketing operations. Divide long-term objectives into smaller achievements for more effective tracking and evaluation.

Determining Relevant Key Performance Indicators (KPIs)

KPI is an acronym for key performance indicator. KPIs measure performance and progress toward a specific goal over time. They help keep the primary goals of a business at the forefront.

Metrics for User Engagement:

Gauge user interactions with marketing campaigns and materials. KPIs can comprise data such as website visits, page views, bounce rates, time spent on the site, social media engagement (likes, shares, comments), and email open and click-through rates.

Metrics for Conversion:

Assess user conversion across multiple marketing channels. KPIs may encompass the volume of qualified leads produced, conversion percentages at various customer journey stages, and the proportion of leads transforming into paying clients or token holders.

Metrics for Brand Awareness:

Measure the prominence and acknowledgement of your tokenization/Web3 project. KPIs can consist of brand mentions, media exposure, social media scope and impressions, search engine standings, and sentiment evaluations.

Token Metrics:

If relevant, monitor specific data concerning your project's token, like token sales figures, market capitalization, liquidity, and trading volumes on exchanges. These metrics offer insights into market receptiveness and the demand for your token.

Examples of Potential Goals and KPIs for Tokenization/Web3 Projects:

GOAL	KPIs
Boost User Adoption	Total new user sign-ups, active user expansion rate, user retention percentage, growth of token holders.
Acquire Qualified Leads	Lead capture volume, conversion rate from lead to customer/token holder, cost per lead acquisition.
Augment Brand Recognition	Social media scope and engagement, website visitation rates, media citations, brand sentiment analysis.
Promote Token Sales	Token sales figures, total number of token holders, average transaction amounts, trading volumes on exchanges.

Table with examples of KPIs for Tokenization / Web3 Projects:

Developing Your Distinctive Value Proposition

For the successful promotion of your tokenization/Web3 project, a powerful and captivating value proposition is crucial. It conveys the unique benefits and features that your initiative provides to prospective users. To create an exceptional value proposition, consider these steps:

Determining the Unique Selling Points (USPs) of Your Project

Pinpoint Key Characteristics and Benefits:

Examine your tokenization/Web3 project to pinpoint its exceptional features and advantages. Look at how it uses blockchain, AI, and cryptocurrencies for a clear edge over traditional alternatives. Focus on elements like enhanced efficiency, transparency, security, cost reduction, access, or asset ownership democratization.

Comprehend User Frustrations:

Recognize the difficulties or issues your target audience encounters in relation to the industry or problem your project tackles. Align your USPs with resolving these frustrations and providing solutions that resonate with the needs and goals of your audience.

Emphasizing Blockchain, AI, and Cryptocurrency Advantages

Focus on Transparency and Trust:

Emphasize the assurance of transparent and immutable transactions through blockchain technology, augmenting trust among users. Clarify how your project employs blockchain to maintain a safe and verifiable record of asset ownership and transactions.

Highlight Efficiency and Automation:

Demonstrate how your project utilizes AI and smart contracts to streamline processes, lessening manual labor and increasing operational efficiency. Accentuate the cost and time savings possible via automation.

Advocate for Financial Inclusion and Access:

Accentuate the possibility of achieving financial inclusion and access for traditionally underprivileged populations through cryptocurrencies and tokenization. Exhibit how your project democratizes asset ownership, enabling fractional ownership or investment opportunities previously unattainable.

Establishing a Captivating Online Presence

For your tokenization/Web3 project, it is vital to create a captivating online presence that enables you to connect with your target audience, establish credibility, raise brand awareness, and develop meaningful relationships with prospective users. Consider these strategies to cultivate an engaging online presence:

Construct a Comprehensive Website

Design a visually attractive and user-friendly website that mirrors your project's brand identity.

Convey the value proposition, primary features, and advantages clearly.

Offer educational materials, such as blog posts, tutorials, and FAQs, to inform users about tokenization and Web3 concepts.

Enhance your website's search engine optimization (SEO) to boost organic discoverability.

Generate Compelling Content

Create top-notch content that educates, informs, and entertains your target audience.

Compose blog posts, whitepapers, or case studies that demonstrate thought leadership and tackle industry challenges.

Produce captivating videos, infographics, and podcasts to diversify your content offerings.

Encourage user-generated content like testimonials or success stories, enhancing trust and authenticity.

Determine which social media platforms are most popular among your target audience.

Develop engaging posts, updates, and visual content to encourage engagement and sharing.

Interact with your audience by quickly responding to comments, messages, and mentions.

Collaborate with industry experts and influencers for increased reach and cross-promotion.

Connect with Online Communities

Participate in relevant online communities, including forums, social media groups, or Slack channels centered around blockchain, Web3, or cryptocurrency topics.

Actively contribute to discussions, provide valuable input, and address questions related to your project's area of expertise.

Establish yourself as a trusted and knowledgeable community member while avoiding overt promotion.

Cultivate a Lively Community

Establish communication and collaboration channels, like dedicated Telegram or Discord groups.

Encourage community members to share their experiences, ask questions, and provide feedback.

Organize events such as webinars or AMAs (Ask Me Anything sessions) for direct engagement with your community.

Recognize and reward active participants to develop a sense of belonging and loyalty.

Implement Performance Marketing Strategy in Web3

Focusing on quantifiable outcomes and adopting marketing strategies based on data and analytics, performance marketing can help optimize ROI. Good marketing strategy helps achieve objectives for your tokenization/ Web3 project. Consider these approaches:

Establish Conversion Tracking

Utilize tools like Google Analytics or Facebook Pixel to track user actions on your website or landing pages.

Monitor conversions like sign-ups, token purchases, or specific actions to assess your marketing campaign's efficacy.

Execute Targeted Advertising Campaigns

Employ social media platforms like Facebook Ads or LinkedIn Ads to reach particular audience segments based on demographics, interests, or behaviors.

Experiment with different ad messaging, targeting options, and creatives to optimize campaigns and boost conversions.

Implement Search Engine Marketing (SEM)

Use paid search advertising tools like Google Ads to rank highly in search engine results for pertinent keywords.

Perform keyword research and refine your ad copy to attract qualified traffic to your website or landing pages.

Capitalize on Email Marketing

Generate an email list of potential customers and interested users through lead generation campaigns.

Segment your email list according to user engagement or interests for personalized, targeted email campaigns.

Employ email marketing to nurture leads, share project updates, and promote events or offers.

Examine and Analyze Performance

Regularly assess performance metrics like click-through rates, conversion rates, cost per acquisition, or return on ad spend (ROAS).

Optimize marketing campaigns using data insights, identify areas for improvement, and allocate resources efficiently.

By employing performance marketing strategies, you can enhance your marketing endeavors, increase campaign efficiency, and attain improved outcomes for your tokenization/Web3 project. In subsequent sections, we will delve into the significance of trust and credibility building

Conclusion - Marketing strategy in Web3

To succeed in the competitive realm of tokenization and Web3 projects, a well-structured marketing strategy is crucial. Gaining an understanding of the environment, identifying your target audience, establishing clear goals and KPIs, formulating a distinctive value proposition, and creating an interactive online presence help enhance visibility and achieve objectives. Utilizing performance marketing tactics and concentrating on trust-building measures further augment your project's potential. Adopt these approaches to ensure your project thrives in this evolving sector.

Nextrope Tokenization Launchpad Platform

Nextrope Launchpad Platform is a White Label solution in a Software-as-a-Service model that helps you launch your project within a month and fundraise with Initial Coin Offering (ICO) or Security Token Offering (STO).

Our platform allows you to participate in the broad financial market of digital assets. Expand your reach and find investors globally. Tokenize your project and start raising capital within a month!

Applying Game Theory in Token Design

Kajetan Olas

16 Apr 2024

Blockchain technology allows for aligning incentives among network participants by rewarding desired behaviors with tokens.
But there is more to it than simply fostering cooperation. Game theory allows for designing incentive-machines that can't be turned-off and resemble artificial life.

Emergent Optimization

Game theory provides a robust framework for analyzing strategic interactions with mathematical models, which is particularly useful in blockchain environments where multiple stakeholders interact within a set of predefined rules. By applying this framework to token systems, developers can design systems that influence the emergent behaviors of network participants. This ensures the stability and effectiveness of the ecosystem.

Bonding Curves

Bonding curves are tool used in token design to manage the relationship between price and token supply predictably. Essentially, a bonding curve is a mathematical curve that defines the price of a token based on its supply. The more tokens that are bought, the higher the price climbs, and vice versa. This model incentivizes early adoption and can help stabilize a token’s economy over time.

For example, a bonding curve could be designed to slow down price increases after certain milestones are reached, thus preventing speculative bubbles and encouraging steadier, more organic growth.

The Case of Bitcoin

Bitcoin’s design incorporates game theory, most notably through its consensus mechanism of proof-of-work (PoW). Its reward function optimizes for security (hashrate) by optimizing for maximum electricity usage. Therefore, optimizing for its legitimate goal of being secure also inadvertently optimizes for corrupting natural environment. Another emergent outcome of PoW is the creation of mining pools, that increase centralization.

The Paperclip Maximizer and the dangers of blockchain economy

What’s the connection between AI from the story and decentralized economies? Blockchain-based incentive systems also can’t be turned off. This means that if we design an incentive system that optimizes towards a wrong objective, we might be unable to change it. Bitcoin critics argue that the PoW consensus mechanism optimizes toward destroying planet Earth.

Layer 2 Solutions

Layer 2 solutions are built on the understanding that the security provided by this core kernel of certainty can be used as an anchor. This anchor then supports additional economic mechanisms that operate off the blockchain, extending the utility of public blockchains like Ethereum. These mechanisms include state channels, sidechains, or plasma, each offering a way to conduct transactions off-chain while still being able to refer back to the anchored security of the main chain if necessary.

Conceptual Example of State Channels

State channels allow participants to perform numerous transactions off-chain, with the blockchain serving as a backstop in case of disputes or malfeasance.

Consider two players, Alice and Bob, who want to play a game of tic-tac-toe with stakes in Ethereum. The naive approach would be to interact directly with a smart contract for every move, which would be slow and costly. Instead, they can use a state channel for their game.

Opening the Channel: They start by deploying a "Judge" smart contract on Ethereum, which holds the 1 ETH wager. The contract knows the rules of the game and the identities of the players.
Playing the Game: Alice and Bob play the game off-chain by signing each move as transactions, which are exchanged directly between them but not broadcast to the blockchain. Each transaction includes a nonce to ensure moves are kept in order.
Closing the Channel: When the game ends, the final state (i.e., the sequence of moves) is sent to the Judge contract, which pays out the wager to the winner after confirming both parties agree on the outcome.

A threat stronger than the execution

If Bob tries to cheat by submitting an old state where he was winning, Alice can challenge this during a dispute period by submitting a newer signed state. The Judge contract can verify the authenticity and order of these states due to the nonces, ensuring the integrity of the game. Thus, the mere threat of execution (submitting the state to the blockchain and having the fraud exposed) secures the off-chain interactions.

Game Theory in Practice

Understanding the application of game theory within blockchain and token ecosystems requires a structured approach to analyzing how stakeholders interact, defining possible actions they can take, and understanding the causal relationships within the system. This structured analysis helps in creating effective strategies that ensure the system operates as intended.

Stakeholder Analysis

Identifying Stakeholders

The first step in applying game theory effectively is identifying all relevant stakeholders within the ecosystem. This includes direct participants such as users, miners, and developers but also external entities like regulators, potential attackers, and partner organizations. Understanding who the stakeholders are and what their interests and capabilities are is crucial for predicting how they might interact within the system.

_{Stakeholders in blockchain development for systems engineering}

Assessing Incentives and Capabilities

Each stakeholder has different motivations and resources at their disposal. For instance, miners are motivated by block rewards and transaction fees, while users seek fast, secure, and cheap transactions. Clearly defining these incentives helps in predicting how changes to the system’s rules and parameters might influence their behaviors.

Defining Action Space

Possible Actions

The action space encompasses all possible decisions or strategies stakeholders can employ in response to the ecosystem's dynamics. For example, a miner might choose to increase computational power, a user might decide to hold or sell tokens, and a developer might propose changes to the protocol.

Constraints and Opportunities

Understanding the constraints (such as economic costs, technological limitations, and regulatory frameworks) and opportunities (such as new technological advancements or changes in market demand) within which these actions take place is vital. This helps in modeling potential strategies stakeholders might adopt.

Causal Relationships Diagram

Mapping Interactions

Creating a diagram that represents the causal relationships between different actions and outcomes within the ecosystem can illuminate how complex interactions unfold. This diagram helps in identifying which variables influence others and how they do so, making it easier to predict the outcomes of certain actions.

Analyzing Impact

By examining the causal relationships, developers and system designers can identify critical leverage points where small changes could have significant impacts. This analysis is crucial for enhancing system stability and ensuring its efficiency.

Feedback Loops

Understanding feedback loops within a blockchain ecosystem is critical as they can significantly amplify or mitigate the effects of changes within the system. These loops can reinforce or counteract trends, leading to rapid growth or decline.

Reinforcing Loops

Reinforcing loops are feedback mechanisms that amplify the effects of a trend or action. For example, increased adoption of a blockchain platform can lead to more developers creating applications on it, which in turn leads to further adoption. This positive feedback loop can drive rapid growth and success.

Death Spiral

Conversely, a death spiral is a type of reinforcing loop that leads to negative outcomes. An example might be the increasing cost of transaction fees leading to decreased usage of the blockchain, which reduces the incentive for miners to secure the network, further decreasing system performance and user adoption. Identifying potential death spirals early is crucial for maintaining the ecosystem's health.

Conclusion

The fundamental advantage of token-based systems is being able to reward desired behavior. To capitalize on that possibility, token engineers put careful attention into optimization and designing incentives for long-term growth.

FAQ

What does game theory contribute to blockchain token design?
- Game theory optimizes blockchain ecosystems by structuring incentives that reward desired behavior.
How do bonding curves apply game theory to improve token economics?
- Bonding curves set token pricing that adjusts with supply changes, strategically incentivizing early purchases and penalizing speculation.
What benefits do Layer 2 solutions provide in the context of game theory?
- Layer 2 solutions leverage game theory, by creating systems where the threat of reporting fraudulent behavior ensures honest participation.

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Token Engineering Process

Kajetan Olas

13 Apr 2024

Token Engineering is an emerging field that addresses the systematic design and engineering of blockchain-based tokens. It applies rigorous mathematical methods from the Complex Systems Engineering discipline to tokenomics design.

In this article, we will walk through the Token Engineering Process and break it down into three key stages. Discovery Phase, Design Phase, and Deployment Phase.

Table of Contents

Discovery Phase of Token Engineering Process
Design Phase of Token Engineering Process
- Objective Function
Deployment Phase of Token Engineering Process
Time Duration
Required Skills for Token Engineering
Summary
FAQ

Discovery Phase of Token Engineering Process

The first stage of the token engineering process is the Discovery Phase. It focuses on constructing high-level business plans, defining objectives, and identifying problems to be solved. That phase is also the time when token engineers first define key stakeholders in the project.

Defining the Problem

This may seem counterintuitive. Why would we start with the problem when designing tokenomics? Shouldn’t we start with more down-to-earth matters like token supply? The answer is No. Tokens are a medium for creating and exchanging value within a project’s ecosystem. Since crypto projects draw their value from solving problems that can’t be solved through TradFi mechanisms, their tokenomics should reflect that.

The industry standard, developed by McKinsey & Co. and adapted to token engineering purposes by Outlier Ventures, is structuring the problem through a logic tree, following MECE.
MECE stands for Mutually Exclusive, Collectively Exhaustive. Mutually Exclusive means that problems in the tree should not overlap. Collectively Exhaustive means that the tree should cover all issues.

In practice, the “Problem” should be replaced by a whole problem statement worksheet. The same will hold for some of the boxes.
A commonly used tool for designing these kinds of diagrams is the Miro whiteboard.

Identifying Stakeholders and Value Flows in Token Engineering

This part is about identifying all relevant actors in the ecosystem and how value flows between them. To illustrate what we mean let’s consider an example of NFT marketplace. In its case, relevant actors might be sellers, buyers, NFT creators, and a marketplace owner. Possible value flow when conducting a transaction might be: buyer gets rid of his tokens, seller gets some of them, marketplace owner gets some of them as fees, and NFT creators get some of them as royalties.

Incentive Mechanisms Canvas

The last part of what we consider to be in the Discovery Phase is filling the Incentive Mechanisms Canvas. After successfully identifying value flows in the previous stage, token engineers search for frictions to desired behaviors and point out the undesired behaviors. For example, friction to activity on an NFT marketplace might be respecting royalty fees by marketplace owners since it reduces value flowing to the seller.

_{source: https://www.canva.com/design/DAFDTNKsIJs/8Ky9EoJJI7p98qKLIu2XNw/view#7}

Design Phase of Token Engineering Process

The second stage of the Token Engineering Process is the Design Phase in which you make use of high-level descriptions from the previous step to come up with a specific design of the project. This will include everything that can be usually found in crypto whitepapers (e.g. governance mechanisms, incentive mechanisms, token supply, etc). After finishing the design, token engineers should represent the whole value flow and transactional logic on detailed visual diagrams. These diagrams will be a basis for creating mathematical models in the Deployment Phase.

Token Engineering Artonomous Design Diagram — _{Artonomous design diagram, source: Artonomous GitHub}

Objective Function

Every crypto project has some objective. The objective can consist of many goals, such as decentralization or token price. The objective function is a mathematical function assigning weights to different factors that influence the main objective in the order of their importance. This function will be a reference for machine learning algorithms in the next steps. They will try to find quantitative parameters (e.g. network fees) that maximize the output of this function.
Modified Metcalfe’s Law can serve as an inspiration during that step. It’s a framework for valuing crypto projects, but we believe that after adjustments it can also be used in this context.

Deployment Phase of Token Engineering Process

The Deployment Phase is final, but also the most demanding step in the process. It involves the implementation of machine learning algorithms that test our assumptions and optimize quantitative parameters. Token Engineering draws from Nassim Taleb’s concept of Antifragility and extensively uses feedback loops to make a system that gains from arising shocks.

Agent-based Modelling

In agent-based modeling, we describe a set of behaviors and goals displayed by each agent participating in the system (this is why previous steps focused so much on describing stakeholders). Each agent is controlled by an autonomous AI and continuously optimizes his strategy. He learns from his experience and can mimic the behavior of other agents if he finds it effective (Reinforced Learning). This approach allows for mimicking real users, who adapt their strategies with time. An example adaptive agent would be a cryptocurrency trader, who changes his trading strategy in response to experiencing a loss of money.

Monte Carlo Simulations

Token Engineers use the Monte Carlo method to simulate the consequences of various possible interactions while taking into account the probability of their occurrence. By running a large number of simulations it’s possible to stress-test the project in multiple scenarios and identify emergent risks.

Testnet Deployment

If possible, it's highly beneficial for projects to extend the testing phase even further by letting real users use the network. Idea is the same as in agent-based testing - continuous optimization based on provided metrics. Furthermore, in case the project considers airdropping its tokens, giving them to early users is a great strategy. Even though part of the activity will be disingenuine and airdrop-oriented, such strategy still works better than most.

Time Duration

Token engineering process may take from as little as 2 weeks to as much as 5 months. It depends on the project category (Layer 1 protocol will require more time, than a simple DApp), and security requirements. For example, a bank issuing its digital token will have a very low risk tolerance.

Required Skills for Token Engineering

Token engineering is a multidisciplinary field and requires a great amount of specialized knowledge. Key knowledge areas are:

Systems Engineering
Machine Learning
Market Research
Capital Markets
Current trends in Web3
Blockchain Engineering
Statistics

Summary

The token engineering process consists of 3 steps: Discovery Phase, Design Phase, and Deployment Phase. It’s utilized mostly by established blockchain projects, and financial institutions like the International Monetary Fund. Even though it’s a very resource-consuming process, we believe it’s worth it. Projects that went through scrupulous design and testing before launch are much more likely to receive VC funding and be in the 10% of crypto projects that survive the bear market. Going through that process also has a symbolic meaning - it shows that the project is long-term oriented.

If you're looking to create a robust tokenomics model and go through institutional-grade testing please reach out to contact@nextrope.com. Our team is ready to help you with the token engineering process and ensure your project’s resilience in the long term.

FAQ

What does token engineering process look like?

Token engineering process is conducted in a 3-step methodical fashion. This includes Discovery Phase, Design Phase, and Deployment Phase. Each of these stages should be tailored to the specific needs of a project.

Is token engineering meant only for big projects?

We recommend that even small projects go through a simplified design and optimization process. This increases community's trust and makes sure that the tokenomics doesn't have any obvious flaws.

How long does the token engineering process take?

It depends on the project and may range from 2 weeks to 5 months.