How can NFT change the world of luxury brands?

Maciej Zieliński

02 Sep 2022
How can NFT change the world of luxury brands?

Luxury brands and NFT are a great combination that is growing in popularity. Interestingly - fashion designs and companies are implementing NFT faster and more enthusiastically than in other industries. There seems to be a consensus that Web3 will undoubtedly play a huge role in their future. Both fashion and NFT operate on a model of exclusivity and rarity, which may explain how receptive this field is to the technology. At the same time, other "classic" companies are reluctant to engage with Web3 and its derivatives.

Fashion digitizes projects 

Nearly 2.5 billion people have already participated in one way or another in the virtual variety of the broader economy, which is the direction of the world's evolution. There is no doubt that brands need to find their way in the online parallel world, just as they do in the real world. With the advent of digital transformation, luxury has slowly entered this change. Unlike mass companies that have quickly adapted to e-commerce and social media, there are many reasons why many luxury brands are still lagging. Perhaps the biggest challenge facing luxury fashion brands today is how best to recreate the luxury experience in a non-physical form.

What opportunities do the Metaverse and NFT present for luxury brands?

The merging of the physical and digital worlds through the Metaverse platform is quickly becoming an important opportunity for luxury brands. To meet the expectations of luxury goods consumers, brands with such characteristics need to ensure the highest quality of their online experience - for example, personalizing or customizing it through interactive chat or technical support. In addition, luxury goods consumers are accustomed to acquiring tangible goods through shopping. The advent of coins has broken the long-established model of single ownership of exclusive items while ensuring the rarity of virtual things. NFTs prove ownership of assets to their owners and register them in open-source blockchain technology. In this way, the tokens represent a new system for tracking ownership while preserving the notion of exclusivity that the luxury industry has historically used. The entry of exclusive brands into the NFT market is part of their digital strategy, with the introduction of NFT creations expanding their virtual presence and boosting digital creativity.

NFT

Brands have gradually entered the Metaverse to showcase their virtual representatives and NFT products. Prada announced that it had partnered with Adidas Originals to launch a "first of its kind" NFT project. Balmain has partnered with Barbie to offer three unique avatars of the famous doll, with NFT deals in their case costing around $2,000. But while most brands have largely abandoned digital characters or virtual fashion elements, Louis Vuitton has entered the virtual world more engagingly - as it created its own video game.

Examples of luxury brands implementing NFT

Luxury brands are aware of the market, as their advisors have followed consumer interests for years. So it's no surprise that global giants are getting into NFT. Below are companies that have expressed broad interest in blockchain technology and have implemented, implemented, or plan to implement NFT! 

Gucci uses NFT 

Gucci is no stranger to the concept of NFT. The brand first entered the digital market in May 2021, when it released a token film inspired by the Aria series as part of Christie's prestigious Proof of Sovereign sale, headlined by Lady PheOnix. The film was co-directed by Gucci creative director Alessandro Michele and award-winning photographer Floria Sigismondi. The extraordinary piece showcases Michele's Aria collection. Gucci's next NFT project occurred on January 18, 2022, when the company partnered with vinyl toy manufacturer Superplastic to sell 10,000 NFTs called SUPERGUCCI. It's a three-part limited series of digital NFT characters co-created by Michele and Janky & Guggimon of Superplastic - digital characters whose adventures were described initially in CryptoJankyz from Superplastic at Christie's. The NFTs in the collection allows owners to unlock handcrafted white ceramic sculptures 20 cm tall to accompany their digital counterparts. Gucci then launched the 10KTF: Gucci Grail Mint Pass collection in March 2022. The project is a collaboration between digital creator Wagmi-san and Michele to create custom PFP digital apparel based on 11 of the NFT community's most famous designs. Only those who own a PFP from one series will receive a designed mint pass that can be used to purchase a personalized NFT. Moreover, Gucci recently announced a partnership with SuperRare for Vault Art Space. After purchasing $25,000 in RARE tokens to join the SuperRare DAO, Gucci plans to use the Vault Art Space to host exhibitions of NFT artists. 

Yvel - digitizing jewelry  

On June 13, 2022, jewelry company Yvel introduced INFS (independent non-transferable securities) for trading between consumers and businesses. To do so, the company has taken a slightly different approach to the NFT space, creating digital securities that act as non-functional financial products. These NFT-like tokens are physically backed by 24,000 gold coins worth $10,000, decorated with diamonds and other precious stones. The idea is that security backed by physical assets will give digital assets stability, even when the market fluctuates. During the launch of the pre-sale platform in early June, 2,500 coins were issued to accredited investors. These coins will serve as a model for how INFS will operate in the future, driving financial products on the platform. Notably, the tangible guarantees of stablecoins are configurable. This means that investors or companies using the INFS Yvel platform can customize the guarantees according to the market and trends that are currently taking place. Therefore, instead of supporting their non-transferable securities with gold coins, they can support their non-transferable deposits with real experience, products, and profit sharing. The idea is relatively fresh and is slowly gaining more and more supporters.

Clubhouse Archives, Inc - NFT range for a select few 

Club Archives Inc, a blockchain-based NFT luxury apparel brand, recently announced the launch of its marketplace to allow users to purchase a select assortment of luxury apparel. Starting July 13, 2022. Genesis Mint is shortlisting 1,880 digital tokens that will serve as lifetime memberships. Pass holders are gifted with certain amenities, including administrative capabilities, access to exclusive events, and a perpetual share of sales and royalties. By linking NFT to physical goods, every luxury collection launched on the Clubhouse Archives platform will feature 3D clothing made in Italy. The collections that will appear on the platform will be created by designers and voted on by the community, allowing them to play an active role in the development of the brand. The Clubhouse Archies team includes designer and artist James Costa, NFT creator Greg Mike, former Golf Digest fashion director Marty Hackel and more. The platform's first collection will focus on golf sportswear, which is "infused with countercultural luxury streetwear." The forum will use Crossmint as its official trust wallet and payment platform.

Balmain leverages NFT for consumer relations.

French fashion house Balmain recently announced its entry into the NFT game with the announcement of Non-Fungible Thread, an NFT-based fashion ecosystem for those who own Balmain clothing. Collection tools are still under development. Some candidates include digital apparel converted to physical and shipped to their door. Consumers get exclusive collector invitations to future Airdrops and cocktail parties with digital fashion designers. One of the driving forces behind Non-Fungible Thread (still in development) is James Sun, founder and CEO of MINTNFT, an organization dedicated to building Balmain's Web3 vision. Sun believes that for Balmain to distribute NFT on OpenSea or Rarible is a poor way to create a unified community around NFT. The luxury brand seems more focused on building long-lasting relationships with its customer base and creating interactive and engaging experiences for the community, whether digital, physical or a combination of the two. As for the project and how Balmain will implement it, there is much more to come.

Prada - joining forces with Adidas and NFT 

Prada has already made some attempts in the NFT field this year. In January 2022, the company partnered with Adidas Originals on a token project involving 3,000 community-created artworks. These pieces were used to create a unique 1-of-1 NFT by artist Zach Lieberman, which included more than 3,000 images and was sold for 30 ETH. On June 2, 2022, Prada went a step further and released 100 NFTs to coincide with the launch of its latest Timecapsule clothing line, which consists of 100 unisex button-up shirts designed by artist Cassius Hirst. Customers who purchase the collection will automatically receive a free Airdrop NFT, which includes the token serial number and the number of the physical T-shirt it comes with. Details on the availability of the coins are sparse, but the brand's Discord will be revealed to Prada Crypted members in time. The company also mentioned exclusive offers, experiences, and access to future issues.

Summary 

Luxury brands are immersing themselves more and more in the NFT space. They have generally done a great job using technology to interact with their celebrity watchers creatively. While other non-Web3 industries may be less adept at implementing and utilizing blockchain-based technologies, they should still closely examine how the brands we mentioned in this article can fit in and consequently flourish. By the end of 2025, about 40% of consumers will own digitized luxury goods. Hopefully, this direction of NFT is the future of many exciting projects. 

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What is Berachain? 🐻 ⛓️ + Proof-of-Liquidity Explained

Karolina

18 Mar 2024
What is Berachain? 🐻 ⛓️ + Proof-of-Liquidity Explained

Enter Berachain: a high-performance, EVM-compatible blockchain that is set to redefine the landscape of decentralized applications (dApps) and blockchain services. Built on the innovative Proof-of-Liquidity consensus and leveraging the robust Polaris framework alongside the CometBFT consensus engine, Berachain is poised to offer an unprecedented blend of efficiency, security, and user-centric benefits. Let's dive into what makes it a groundbreaking development in the blockchain ecosystem.

What is Berachain?

Overview

Berachain is an EVM-compatible Layer 1 (L1) blockchain that stands out through its adoption of the Proof-of-Liquidity (PoL) consensus mechanism. Designed to address the critical challenges faced by decentralized networks. It introduces a cutting-edge approach to blockchain governance and operations.

Key Features

  • High-performance Capabilities. Berachain is engineered for speed and scalability, catering to the growing demand for efficient blockchain solutions.
  • EVM Compatibility. It supports all Ethereum tooling, operations, and smart contract languages, making it a seamless transition for developers and projects from the Ethereum ecosystem.
  • Proof-of-Liquidity.This novel consensus mechanism focuses on building liquidity, decentralizing stake, and aligning the interests of validators and protocol developers.

MUST READ: Docs

EVM-Compatible vs EVM-Equivalent

EVM-Compatible

EVM compatibility means a blockchain can interact with Ethereum's ecosystem to some extent. It can interact supporting its smart contracts and tools but not replicating the entire EVM environment.

EVM-Equivalent

An EVM-equivalent blockchain, on the other hand, aims to fully replicate Ethereum's environment. It ensures complete compatibility and a smooth transition for developers and users alike.

Berachain's Position

Berachain can be considered an "EVM-equivalent-plus" blockchain. It supports all Ethereum operations, tooling, and additional functionalities that optimize for its unique Proof-of-Liquidity and abstracted use cases.

Berachain Modular First Approach

At the heart of Berachain's development philosophy is the Polaris EVM framework. It's a testament to the blockchain's commitment to modularity and flexibility. This approach allows for the easy separation of the EVM runtime layer, ensuring that Berachain can adapt and evolve without compromising on performance or security.

Proof Of Liquidity Overview

High-Level Model Objectives

  • Systemically Build Liquidity. By enhancing trading efficiency, price stability, and network growth, Berachain aims to foster a thriving ecosystem of decentralized applications.
  • Solve Stake Centralization. The PoL consensus works to distribute stake more evenly across the network, preventing monopolization and ensuring a decentralized, secure blockchain.
  • Align Protocols and Validators. Berachain encourages a symbiotic relationship between validators and the broader protocol ecosystem.

Proof-of-Liquidity vs Proof-of-Stake

Unlike traditional Proof of Stake (PoS), which often leads to stake centralization and reduced liquidity, Proof of Liquidity (PoL) introduces mechanisms to incentivize liquidity provision and ensure a fairer, more decentralized network. Berachain separates the governance token (BGT) from the chain's gas token (BERA) and incentives liquidity through BEX pools. Berachain's PoL aims to overcome the limitations of PoS, fostering a more secure and user-centric blockchain.

Berachain EVM and Modular Approach

Polaris EVM

Polaris EVM is the cornerstone of Berachain's EVM compatibility, offering developers an enhanced environment for smart contract execution that includes stateful precompiles and custom modules. This framework ensures that Berachain not only meets but exceeds the capabilities of the traditional Ethereum Virtual Machine.

CometBFT

The CometBFT consensus engine underpins Berachain's network, providing a secure and efficient mechanism for transaction verification and block production. By leveraging the principles of Byzantine fault tolerance (BFT), CometBFT ensures the integrity and resilience of the Berachain blockchain.

Conclusion

Berachain represents a significant leap forward in blockchain technology, combining the best of Ethereum's ecosystem with innovative consensus mechanisms and a modular development approach. As the blockchain landscape continues to evolve, Berachain stands out as a promising platform for developers, users, and validators alike, offering a scalable, efficient, and inclusive environment for decentralized applications and services.

Resources

For those interested in exploring further, a wealth of resources is available, including the Berachain documentation, GitHub repository, and community forums. It offers a compelling vision for the future of blockchain technology, marked by efficiency, security, and community-driven innovation.

FAQ

How is Berachain different?

  • It integrates Proof-of-Liquidity to address stake centralization and enhance liquidity, setting it apart from other blockchains.

Is Berachain EVM-compatible?

  • Yes, it supports Ethereum's tooling and smart contract languages, facilitating easy migration of dApps.

Can it handle high transaction volumes?

  • Yes, thanks to the Polaris framework and CometBFT consensus engine, it's built for scalability and high throughput.

Different Token Release Schedules

Kajetan Olas

15 Mar 2024
Different Token Release Schedules

As simple as it may sound, the decision on the release schedule of tokens is anything but that. It's a strategic choice that can have significant consequences. A well-thought-out token release schedule can prevent market flooding, encourage steady growth, and foster trust in the project. Conversely, a poorly designed schedule may lead to rapid devaluation or loss of investor confidence.

In this article, we will explore the various token release schedules that blockchain projects may adopt. Each type comes with its own set of characteristics, challenges, and strategic benefits. From the straightforwardness of linear schedules to the incentive-driven dynamic releases, understanding these mechanisms is crucial for all crypto founders.

Linear Token Release Schedule

The linear token release schedule is perhaps the most straightforward approach to token distribution. As the name suggests, tokens are released at a constant rate over a specified period until all tokens are fully vested. This approach is favored for its simplicity and ease of understanding, which can be an attractive feature for investors and project teams alike.

Characteristics

  • Predictability: The linear model provides a clear and predictable schedule that stakeholders can rely on. This transparency is often appreciated as it removes any uncertainty regarding when tokens will be available.
  • Implementation Simplicity: With no complex rules or conditions, a linear release schedule is relatively easy to implement and manage. It avoids the need for intricate smart contract programming or ongoing adjustments.
  • Neutral Incentives: There is no explicit incentive for early investment or late participation. Each stakeholder is treated equally, regardless of when they enter the project. This can be perceived as a fair distribution method, as it does not disproportionately reward any particular group.

Implications

  • Capital Dilution Risk: Since tokens are released continuously at the same rate, there's a potential risk that the influx of new tokens into the market could dilute the value, particularly if demand doesn't keep pace with the supply.
  • Attracting Continuous Capital Inflow: A linear schedule may face challenges in attracting new investors over time. Without the incentive of increasing rewards or scarcity over time, sustaining investor interest solely based on project performance can be a test of the project's inherent value and market demand.
  • Neutral Impact on Project Commitment: The lack of timing-based incentives means that commitment to the project may not be influenced by the release schedule. The focus is instead placed on the project's progress and delivery on its roadmap.

In summary, a linear token release schedule offers a no-frills, equal-footing approach to token distribution. While its simplicity is a strength, it can also be a limitation, lacking the strategic incentives that other models offer. In the next sections, we will compare this to other, more dynamic schedules that aim to provide additional strategic advantages.

Growing Token Release Schedule

A growing token release schedule turns the dial up on token distribution as time progresses. This schedule is designed to increase the number of tokens released to the market or to stakeholders with each passing period. This approach can often be associated with incentivizing the sustained growth of the project by rewarding long-term holders.

Characteristics

  • Incentivized Patience: A growing token release schedule encourages stakeholders to remain invested in the project for longer periods, as the reward increases over time. This can be particularly appealing to long-term investors who are looking to maximize their gains.
  • Community Reaction: Such a schedule may draw criticism from those who prefer immediate, high rewards and may be viewed as unfairly penalizing early adopters who receive fewer tokens compared to those who join later. The challenge is to balance the narrative to maintain community support.
  • Delayed Advantage: There is a delayed gratification aspect to this schedule. Early investors might not see an immediate substantial benefit, but they are part of a strategy that aims to increase value over time, aligning with the project’s growth.

Implications

  • Sustained Capital Inflow: By offering higher rewards later, a project can potentially sustain and even increase its capital inflow as the project matures. This can be especially useful in supporting long-term development and operational goals.
  • Potential for Late-Stage Interest: As the reward for holding tokens grows over time, it may attract new investors down the line, drawn by the prospect of higher yields. This can help to maintain a steady interest in the project throughout its lifecycle.
  • Balancing Perception and Reality: Managing the community's expectations is vital. The notion that early participants are at a disadvantage must be addressed through clear communication about the long-term vision and benefits.

In contrast to a linear schedule, a growing token release schedule adds a strategic twist that favors the longevity of stakeholder engagement. It's a model that can create a solid foundation for future growth but requires careful communication and management to keep stakeholders satisfied. Up next, we will look at the shrinking token release schedule, which applies an opposite approach to distribution.

Shrinking Token Release Schedule

The shrinking token release schedule is characterized by a decrease in the number of tokens released as time goes on. This type of schedule is intended to create a sense of urgency and reward early participants with higher initial payouts.

Characteristics

  • Early Bird Incentives: The shrinking schedule is crafted to reward the earliest adopters the most, offering them a larger share of tokens initially. This creates a compelling case for getting involved early in the project's lifecycle.
  • Fear of Missing Out (FOMO): This approach capitalizes on the FOMO effect, incentivizing potential investors to buy in early to maximize their rewards before the release rate decreases.
  • Decreased Inflation Over Time: As fewer tokens are released into circulation later on, the potential inflationary pressure on the token's value is reduced. This can be an attractive feature for investors concerned about long-term value erosion.

Implications

  • Stimulating Early Adoption: By offering more tokens earlier, projects may see a surge in initial capital inflow, providing the necessary funds to kickstart development and fuel early-stage growth.
  • Risk of Decreased Late-Stage Incentives: As the reward diminishes over time, there's a risk that new investors may be less inclined to participate, potentially impacting the project's ability to attract capital in its later stages.
  • Market Perception and Price Dynamics: The market must understand that the shrinking release rate is a deliberate strategy to encourage early investment and sustain the token's value over time. However, this can lead to challenges in maintaining interest as the release rate slows, requiring additional value propositions.

A shrinking token release schedule offers an interesting dynamic for projects seeking to capitalize on early market excitement. While it can generate significant early support, the challenge lies in maintaining momentum as the reward potential decreases. This necessitates a robust project foundation and continued delivery of milestones to retain stakeholder interest.

Dynamic Token Release Schedule

A dynamic token release schedule represents a flexible and adaptive approach to token distribution. Unlike static models, this schedule can adjust the rate of token release based on specific criteria. Example criteria are: project’s milestones, market conditions, or the behavior of token holders. This responsiveness is designed to offer a balanced strategy that can react to the project's needs in real-time.

Characteristics

  • Adaptability: The most significant advantage of a dynamic schedule is its ability to adapt to changing circumstances. This can include varying the release rate to match market demand, project development stages, or other critical factors.
  • Risk Management: By adjusting the flow of tokens in response to market conditions, a dynamic schedule can help mitigate certain risks. For example: inflation, token price volatility, and the impact of market manipulation.
  • Stakeholder Alignment: This schedule can be structured to align incentives with the project's goals. This means rewarding behaviors that contribute to project's longevity, such as holding tokens for certain periods or participating in governance.

Implications

  • Balancing Supply and Demand: A dynamic token release can fine-tune the supply to match demand, aiming to stabilize the token price. This can be particularly effective in avoiding the boom-and-bust cycles that plague many cryptocurrency projects.
  • Investor Engagement: The flexibility of a dynamic schedule keeps investors engaged, as the potential for reward can change in line with project milestones and success markers, maintaining a sense of involvement and investment in the project’s progression.
  • Complexity and Communication: The intricate nature of a dynamic schedule requires clear and transparent communication with stakeholders to ensure understanding of the system. The complexity also demands robust technical implementation to execute the varying release strategies effectively.

Dynamic token release schedule is a sophisticated tool that, when used judiciously, offers great flexibility in navigating unpredictable crypto markets. It requires a careful balance of anticipation, reaction, and communication but also gives opportunity to foster project’s growth.

Conclusion

A linear token release schedule is the epitome of simplicity and fairness, offering a steady and predictable path. The growing schedule promotes long-term investment and project loyalty, potentially leading to sustained growth. In contrast, the shrinking schedule seeks to capitalize on the enthusiasm of early adopters, fostering a vibrant initial ecosystem. Lastly, the dynamic schedule stands out for its intelligent adaptability, aiming to strike a balance between various stakeholder interests and market forces.

The choice of token release schedule should not be made in isolation; it must consider the project's goals, the nature of its community, the volatility of the market, and the overarching vision of the creators.

FAQ

What are the different token release schedules?

  • Linear, growing, shrinking, and dynamic schedules.

How does a linear token release schedule work?

  • Releases tokens at a constant rate over a specified period.

What is the goal of a shrinking token release schedule?

  • Rewards early adopters with more tokens and decreases over time.