The Role of Twitter in Web 3 Projects

Karolina

03 Jul 2023
The Role of Twitter in Web 3 Projects

Web 3's arrival has significantly transformed our interaction with technology by introducing a user-focused, decentralized approach to online experiences. Central to Web 3 projects is the demand for efficient communication and community engagement, which social media platforms have effectively addressed. Among these platforms, Twitter has become a critical component of the Web 3 environment by facilitating smooth communication, fostering community development, and promoting the adoption of cryptocurrencies and blockchain technology.

In this article, we will explore the significant role of Twitter in Web 3 projects. We will delve into the ways Twitter serves as a communication channel, fosters community building and engagement, and contributes to influencer marketing and thought leadership in the Web 3 space. Furthermore, we will examine Twitter's impact on crypto and blockchain adoption, including its role in providing news and market updates, announcing token launches and airdrops, and influencing market sentiment.

Twitter's Influence in Web 3 Projects

Twitter as a Communication Channel

Twitter serves as a powerful communication channel within Web 3 projects, facilitating real-time and decentralized information exchange. Its concise and immediate nature makes it ideal for sharing updates, announcements, and insights related to blockchain, AI, and cryptocurrencies. 

Twitter as a Communication Channel
  • Real-time Updates: Twitter's fast-paced nature allows project teams and community members to share and receive instant updates on Web 3 developments, including project milestones, partnerships, and technical advancements.
  • Decentralized Platform: Twitter's decentralized nature aligns with the principles of Web 3, where power and control are distributed. It provides a level playing field for communication, enabling anyone to participate and contribute to the discourse.
  • Fluid Information Exchange: Twitter's brevity and simplicity encourage concise discussions and the sharing of valuable resources. Threads and replies allow for in-depth conversations, fostering a dynamic and fluid exchange of ideas.

Community Building and Engagement

Twitter plays a vital role in community building and engagement for Web 3 projects, providing a platform for like-minded individuals to connect, share knowledge, and collaborate. 

Twitter in Community Building and Engagement
  • Hashtags and Mentions: Twitter's use of hashtags allows users to tag relevant keywords, making it easier to discover and engage with specific Web 3 topics. Mentions enable direct communication and networking with project teams, influencers, and thought leaders.
  • Polls, Threads, and Spaces: Twitter's features like polls enable community members to express opinions and gather feedback. Threads facilitate the organization of complex discussions, while Spaces provide an interactive audio experience for hosting live conversations and AMAs (Ask Me Anything) sessions.
  • Networking Opportunities: Twitter serves as a virtual gathering place for Web 3 enthusiasts, developers, investors, and industry professionals. Engaging in discussions and following influential voices can lead to valuable connections and collaboration opportunities.

Influencer Marketing and Thought Leadership

Twitter has become a hub for influential figures and thought leaders in the Web 3 space, shaping opinions and driving conversations around blockchain, AI, and cryptocurrencies. 

Influencer Marketing and Thought Leadership
  • Influence on Project Perception: Influencers on Twitter possess the ability to amplify the reach and visibility of Web 3 projects. Their endorsements, opinions, and insights can significantly impact project perception, attracting attention from potential users, investors, and partners.
  • Knowledge Sharing and Education: Influencers and thought leaders often share educational content, tutorials, and resources on Twitter, making it a valuable platform for learning about Web 3 technologies and their potential applications.

Twitter's influence in Web 3 projects extends beyond communication and community engagement. In the next section, we will explore its role in driving crypto and blockchain adoption, providing news and market updates, and influencing market sentiment.

Twitter's Role in Crypto and Blockchain Adoption

News and Market Updates

Twitter plays a significant role in providing real-time news and market updates within the crypto and blockchain industry. It serves as a valuable source of information for investors, enthusiasts, and project teams. 

  • Timely Information Dissemination: Twitter's fast-paced nature allows for the immediate sharing of news related to cryptocurrencies, blockchain technology, regulatory developments, and market trends. Users can follow relevant accounts and hashtags to stay informed about the latest updates.
  • Breaking News and Announcements: Twitter often becomes the go-to platform for project teams and industry leaders to make important announcements. Token listings, partnerships, product launches, and regulatory decisions are often first revealed on Twitter, providing real-time updates to the community.

Token Announcements and Airdrops

Twitter serves as a platform for token announcements and airdrops, creating opportunities for crypto projects to engage with their communities and distribute tokens. 

  • Token Launches: Many projects utilize Twitter to announce token launches, providing details about token distribution, tokenomics, and token sale events. This enables projects to reach a wide audience and generate interest in their tokens.
  • Airdrop Campaigns: Airdrops, where free tokens are distributed to community members, are often promoted and coordinated through Twitter. This approach helps projects bootstrap their communities, increase token adoption, and generate awareness.

Influencing Market Sentiment

Twitter has a significant impact on shaping market sentiment and influencing cryptocurrency prices. Tweets from influential figures can create both positive and negative effects on the market. 

  • Influencer Effect. Influential individuals, including prominent industry figures and celebrities, have the power to sway market sentiment through their tweets. Positive endorsements or negative remarks can lead to increased buying or selling activity, affecting cryptocurrency prices.
  • Market Analysis and Predictions. Twitter serves as a platform for experts and analysts to share their market analysis, price predictions, and trading strategies. These insights contribute to market sentiment and influence investor decisions.
  • Trend Identification. Twitter's trending topics and hashtags provide valuable insights into the most discussed cryptocurrencies, blockchain projects, and market trends. Monitoring these trends can help investors stay informed and identify potential investment opportunities.

Twitter's role in crypto and blockchain adoption extends beyond communication and community engagement. In the next section, we will address challenges and considerations associated with using Twitter for Web 3 projects.

Challenges and Considerations in Using Twitter for Web 3 Projects

While Twitter offers significant benefits for Web 3 projects, there are also challenges and considerations that project teams should be aware of. These factors can impact the effectiveness and sustainability of utilizing Twitter as a communication and engagement platform. 

Challenges and Considerations in Using Twitter for Web 3 Projects
Challenges and Considerations in Using Twitter for Web 3 Projects

Censorship and Centralization Concerns

  • Centralized Platform
  • Content Moderation 

Building Resilient Communities

  • Dependency Risk
  • Decentralized Alternatives

By understanding these challenges and considerations, Web 3 projects can develop strategies to overcome them. And eventually: build resilient communities that are not solely reliant on Twitter. This ensures the long-term sustainability and independence of their communication and engagement efforts.

Conclusion

In Web 3 projects, Twitter holds a crucial position. It is a potent communication medium that promotes community formation, engagement, and the adoption of cryptocurrency and blockchain technology. Through real-time updates and fostering connections between individuals with similar interests, Twitter sets the stage for industry leaders to guide discussions. Nonetheless, obstacles such as censorship and centralization issues emphasize the importance of creating strong communities for Web 3 projects and investigating decentralized options. By capitalizing on Twitter's advantages while keeping these concerns in mind, Web 3 initiatives can efficiently utilize the platform to flourish within the decentralized tech sphere. Acknowledge Twitter's significant impact on Web 3 and employ it as an instrument for growth and involvement in the ecosystem.

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Token Engineering Process

Kajetan Olas

13 Apr 2024
Token Engineering Process

Token Engineering is an emerging field that addresses the systematic design and engineering of blockchain-based tokens. It applies rigorous mathematical methods from the Complex Systems Engineering discipline to tokenomics design.

In this article, we will walk through the Token Engineering Process and break it down into three key stages. Discovery Phase, Design Phase, and Deployment Phase.

Discovery Phase of Token Engineering Process

The first stage of the token engineering process is the Discovery Phase. It focuses on constructing high-level business plans, defining objectives, and identifying problems to be solved. That phase is also the time when token engineers first define key stakeholders in the project.

Defining the Problem

This may seem counterintuitive. Why would we start with the problem when designing tokenomics? Shouldn’t we start with more down-to-earth matters like token supply? The answer is No. Tokens are a medium for creating and exchanging value within a project’s ecosystem. Since crypto projects draw their value from solving problems that can’t be solved through TradFi mechanisms, their tokenomics should reflect that. 

The industry standard, developed by McKinsey & Co. and adapted to token engineering purposes by Outlier Ventures, is structuring the problem through a logic tree, following MECE.
MECE stands for Mutually Exclusive, Collectively Exhaustive. Mutually Exclusive means that problems in the tree should not overlap. Collectively Exhaustive means that the tree should cover all issues.

In practice, the “Problem” should be replaced by a whole problem statement worksheet. The same will hold for some of the boxes.
A commonly used tool for designing these kinds of diagrams is the Miro whiteboard.

Identifying Stakeholders and Value Flows in Token Engineering

This part is about identifying all relevant actors in the ecosystem and how value flows between them. To illustrate what we mean let’s consider an example of NFT marketplace. In its case, relevant actors might be sellers, buyers, NFT creators, and a marketplace owner. Possible value flow when conducting a transaction might be: buyer gets rid of his tokens, seller gets some of them, marketplace owner gets some of them as fees, and NFT creators get some of them as royalties.

Incentive Mechanisms Canvas

The last part of what we consider to be in the Discovery Phase is filling the Incentive Mechanisms Canvas. After successfully identifying value flows in the previous stage, token engineers search for frictions to desired behaviors and point out the undesired behaviors. For example, friction to activity on an NFT marketplace might be respecting royalty fees by marketplace owners since it reduces value flowing to the seller.

source: https://www.canva.com/design/DAFDTNKsIJs/8Ky9EoJJI7p98qKLIu2XNw/view#7

Design Phase of Token Engineering Process

The second stage of the Token Engineering Process is the Design Phase in which you make use of high-level descriptions from the previous step to come up with a specific design of the project. This will include everything that can be usually found in crypto whitepapers (e.g. governance mechanisms, incentive mechanisms, token supply, etc). After finishing the design, token engineers should represent the whole value flow and transactional logic on detailed visual diagrams. These diagrams will be a basis for creating mathematical models in the Deployment Phase. 

Token Engineering Artonomous Design Diagram
Artonomous design diagram, source: Artonomous GitHub

Objective Function

Every crypto project has some objective. The objective can consist of many goals, such as decentralization or token price. The objective function is a mathematical function assigning weights to different factors that influence the main objective in the order of their importance. This function will be a reference for machine learning algorithms in the next steps. They will try to find quantitative parameters (e.g. network fees) that maximize the output of this function.
Modified Metcalfe’s Law can serve as an inspiration during that step. It’s a framework for valuing crypto projects, but we believe that after adjustments it can also be used in this context.

Deployment Phase of Token Engineering Process

The Deployment Phase is final, but also the most demanding step in the process. It involves the implementation of machine learning algorithms that test our assumptions and optimize quantitative parameters. Token Engineering draws from Nassim Taleb’s concept of Antifragility and extensively uses feedback loops to make a system that gains from arising shocks.

Agent-based Modelling 

In agent-based modeling, we describe a set of behaviors and goals displayed by each agent participating in the system (this is why previous steps focused so much on describing stakeholders). Each agent is controlled by an autonomous AI and continuously optimizes his strategy. He learns from his experience and can mimic the behavior of other agents if he finds it effective (Reinforced Learning). This approach allows for mimicking real users, who adapt their strategies with time. An example adaptive agent would be a cryptocurrency trader, who changes his trading strategy in response to experiencing a loss of money.

Monte Carlo Simulations

Token Engineers use the Monte Carlo method to simulate the consequences of various possible interactions while taking into account the probability of their occurrence. By running a large number of simulations it’s possible to stress-test the project in multiple scenarios and identify emergent risks.

Testnet Deployment

If possible, it's highly beneficial for projects to extend the testing phase even further by letting real users use the network. Idea is the same as in agent-based testing - continuous optimization based on provided metrics. Furthermore, in case the project considers airdropping its tokens, giving them to early users is a great strategy. Even though part of the activity will be disingenuine and airdrop-oriented, such strategy still works better than most.

Time Duration

Token engineering process may take from as little as 2 weeks to as much as 5 months. It depends on the project category (Layer 1 protocol will require more time, than a simple DApp), and security requirements. For example, a bank issuing its digital token will have a very low risk tolerance.

Required Skills for Token Engineering

Token engineering is a multidisciplinary field and requires a great amount of specialized knowledge. Key knowledge areas are:

  • Systems Engineering
  • Machine Learning
  • Market Research
  • Capital Markets
  • Current trends in Web3
  • Blockchain Engineering
  • Statistics

Summary

The token engineering process consists of 3 steps: Discovery Phase, Design Phase, and Deployment Phase. It’s utilized mostly by established blockchain projects, and financial institutions like the International Monetary Fund. Even though it’s a very resource-consuming process, we believe it’s worth it. Projects that went through scrupulous design and testing before launch are much more likely to receive VC funding and be in the 10% of crypto projects that survive the bear market. Going through that process also has a symbolic meaning - it shows that the project is long-term oriented.

If you're looking to create a robust tokenomics model and go through institutional-grade testing please reach out to contact@nextrope.com. Our team is ready to help you with the token engineering process and ensure your project’s resilience in the long term.

FAQ

What does token engineering process look like?

  • Token engineering process is conducted in a 3-step methodical fashion. This includes Discovery Phase, Design Phase, and Deployment Phase. Each of these stages should be tailored to the specific needs of a project.

Is token engineering meant only for big projects?

  • We recommend that even small projects go through a simplified design and optimization process. This increases community's trust and makes sure that the tokenomics doesn't have any obvious flaws.

How long does the token engineering process take?

  • It depends on the project and may range from 2 weeks to 5 months.

What is Berachain? 🐻 ⛓️ + Proof-of-Liquidity Explained

Karolina

18 Mar 2024
What is Berachain? 🐻 ⛓️ + Proof-of-Liquidity Explained

Enter Berachain: a high-performance, EVM-compatible blockchain that is set to redefine the landscape of decentralized applications (dApps) and blockchain services. Built on the innovative Proof-of-Liquidity consensus and leveraging the robust Polaris framework alongside the CometBFT consensus engine, Berachain is poised to offer an unprecedented blend of efficiency, security, and user-centric benefits. Let's dive into what makes it a groundbreaking development in the blockchain ecosystem.

What is Berachain?

Overview

Berachain is an EVM-compatible Layer 1 (L1) blockchain that stands out through its adoption of the Proof-of-Liquidity (PoL) consensus mechanism. Designed to address the critical challenges faced by decentralized networks. It introduces a cutting-edge approach to blockchain governance and operations.

Key Features

  • High-performance Capabilities. Berachain is engineered for speed and scalability, catering to the growing demand for efficient blockchain solutions.
  • EVM Compatibility. It supports all Ethereum tooling, operations, and smart contract languages, making it a seamless transition for developers and projects from the Ethereum ecosystem.
  • Proof-of-Liquidity.This novel consensus mechanism focuses on building liquidity, decentralizing stake, and aligning the interests of validators and protocol developers.

MUST READ: Docs

EVM-Compatible vs EVM-Equivalent

EVM-Compatible

EVM compatibility means a blockchain can interact with Ethereum's ecosystem to some extent. It can interact supporting its smart contracts and tools but not replicating the entire EVM environment.

EVM-Equivalent

An EVM-equivalent blockchain, on the other hand, aims to fully replicate Ethereum's environment. It ensures complete compatibility and a smooth transition for developers and users alike.

Berachain's Position

Berachain can be considered an "EVM-equivalent-plus" blockchain. It supports all Ethereum operations, tooling, and additional functionalities that optimize for its unique Proof-of-Liquidity and abstracted use cases.

Berachain Modular First Approach

At the heart of Berachain's development philosophy is the Polaris EVM framework. It's a testament to the blockchain's commitment to modularity and flexibility. This approach allows for the easy separation of the EVM runtime layer, ensuring that Berachain can adapt and evolve without compromising on performance or security.

Proof Of Liquidity Overview

High-Level Model Objectives

  • Systemically Build Liquidity. By enhancing trading efficiency, price stability, and network growth, Berachain aims to foster a thriving ecosystem of decentralized applications.
  • Solve Stake Centralization. The PoL consensus works to distribute stake more evenly across the network, preventing monopolization and ensuring a decentralized, secure blockchain.
  • Align Protocols and Validators. Berachain encourages a symbiotic relationship between validators and the broader protocol ecosystem.

Proof-of-Liquidity vs Proof-of-Stake

Unlike traditional Proof of Stake (PoS), which often leads to stake centralization and reduced liquidity, Proof of Liquidity (PoL) introduces mechanisms to incentivize liquidity provision and ensure a fairer, more decentralized network. Berachain separates the governance token (BGT) from the chain's gas token (BERA) and incentives liquidity through BEX pools. Berachain's PoL aims to overcome the limitations of PoS, fostering a more secure and user-centric blockchain.

Berachain EVM and Modular Approach

Polaris EVM

Polaris EVM is the cornerstone of Berachain's EVM compatibility, offering developers an enhanced environment for smart contract execution that includes stateful precompiles and custom modules. This framework ensures that Berachain not only meets but exceeds the capabilities of the traditional Ethereum Virtual Machine.

CometBFT

The CometBFT consensus engine underpins Berachain's network, providing a secure and efficient mechanism for transaction verification and block production. By leveraging the principles of Byzantine fault tolerance (BFT), CometBFT ensures the integrity and resilience of the Berachain blockchain.

Conclusion

Berachain represents a significant leap forward in blockchain technology, combining the best of Ethereum's ecosystem with innovative consensus mechanisms and a modular development approach. As the blockchain landscape continues to evolve, Berachain stands out as a promising platform for developers, users, and validators alike, offering a scalable, efficient, and inclusive environment for decentralized applications and services.

Resources

For those interested in exploring further, a wealth of resources is available, including the Berachain documentation, GitHub repository, and community forums. It offers a compelling vision for the future of blockchain technology, marked by efficiency, security, and community-driven innovation.

FAQ

How is Berachain different?

  • It integrates Proof-of-Liquidity to address stake centralization and enhance liquidity, setting it apart from other blockchains.

Is Berachain EVM-compatible?

  • Yes, it supports Ethereum's tooling and smart contract languages, facilitating easy migration of dApps.

Can it handle high transaction volumes?

  • Yes, thanks to the Polaris framework and CometBFT consensus engine, it's built for scalability and high throughput.