6 Best AI Marketing Tools That Will Skyrocket Your Business Growth

Paulina Lewandowska

31 Mar 2023
6 Best AI Marketing Tools That Will Skyrocket Your Business Growth

AI marketing tools have revolutionized the approach businesses take to promote their products and services. By utilizing these cutting-edge, AI-driven marketing instruments, marketers can optimize their efforts while effectively targeting potential customers. These advanced tools empower companies to study customer behavior, customize promotional campaigns, and deliver the proper message at the ideal moment to the appropriate target audience.

Our analysis will focus on the distinctive features, capabilities, and pricing structures of each tool to support your quest for a suitable choice that is both budget-friendly and aligned with your objectives. Ranging from chatbots and predictive analytics to machine learning algorithms, we will explore an array of AI tools that contribute to enhancing your marketing ROI and keeping growth.

So, if you're prepared to innovate your marketing strategies and outpace your competition, don't miss our blog post discussing part of the top AI marketing tools available. Harness the full potential of artificial intelligence today and elevate your business to unprecedented heights!

Benefits of Using AI Marketing Tools

AI marketing tools offer a multitude of advantages to businesses aiming to enhance their marketing initiatives. Some of the primary benefits are:

  • Efficiency Enhancement: AI-driven marketing tools can automate monotonous marketing activities, such as email campaigns, social media updates, and content production, allowing marketers to concentrate on other aspects like strategy and inventive content development.
  • Customization: By examining customer information and behaviors, AI marketing tools can create tailored marketing communications for each individual. This enables businesses to forge stronger connections with their customers and elevate the overall customer experience.
  • Real-time Adjustments: AI marketing tools are capable of assessing customer behavior in real-time, modifying marketing messaging as needed. This results in increased conversion rates and ultimately, higher sales figures.
  • Budget-friendly: Automating various marketing responsibilities permits businesses to save both time and financial resources on recruiting extra personnel to manage their marketing campaigns.

Top AI Marketing Tools

Now, let's dive into the tools that will help you to automate your processes and make your work easier and faster!

Hyperwrite

Hyperwrite, one of the best AI marketing tools, harnesses the power of GPT-3 to deliver tailored feedback and recommendations for writer's works. With features aimed at aiding research, organization, and editing, it's a valuable asset for those striving to enhance their writing skills.

By examining the user's writing style, Hyperwrite's AI supplies customized feedback and guidance. The application offers a suite of utilities to support the writing process, including a Chrome extension compatible with multiple platforms such as Google Docs, Gmail, Outlook, LinkedIn, Medium, Notion, and Confluence. Additionally, users can generate documents directly from the Hyperwrite dashboard and utilize its plagiarism checker to guarantee original content.

Hyperwrite Key Features Boasting over 50 templates designed for various use cases like Facebook and LinkedIn posts, Hyperwrite is perfect for generating diverse content. Its "personal database" feature pairs with the Chrome extension to help tailor the AI to individual writing styles. Furthermore, it offers suggestions for shorter content forms, making it an ideal asset for social media creators.

Hyperwrite - Pricing

Featuring a free plan with 100 daily typeaheads shown, 10 paragraphs per month, and 10 rewrites per month; Hyperwrite caters to various budgets. The Premium plan for $19.99 USD monthly grants unlimited access to typeaheads, paragraphs, and rewrites per month. For enhanced AI precision and advanced suggestions, the Ultra plan begins at $44.99 USD per month with unrestricted advanced typeaheads, paragraphs and rewrites per month.

Jasper

Jasper AI, a groundbreaking artificial intelligence writing software, is among the best tools for content creators, marketers, copywriters, bloggers, and students. It enables users to generate high-quality and optimized content at incredible speed. The advanced AI technology integrated into Jasper AI allows the production of content five times faster than a traditional human copywriter, enhancing efficiency for those in need of rapid content creation.

A significant advantage of using Jasper AI is its provision of 100% original content without any plagiarism concerns. You can rely on the accuracy, quality, and uniqueness of Jasper AI-generated content. Moreover, the software offers pre-written templates in specific categories, simplifying the process of crafting customized content.

This revolutionary AI-powered software also creates SEO-friendly content optimized for search engines. The material generated by Jasper AI is not only top-notch but it also allows you tailored to capture sales and pitches effectively. Leveraging Jasper AI can propel you to the top of Google rankings, attracting vast numbers of visitors and fostering dedicated web traffic for future monetization.

Jasper AI showcases a user-friendly interface accompanied by accessible shortcut tools that contribute to its reliability and ease of use. With support for over 25 global languages, it serves those requiring multilingual content generation Jasper AI team to enable swift and efficient high-quality content creation. These templates encompass text summarizers, blog post outlines, feature-to-benefit converters, blog post conclusions, creative stories, sentence expanders, PAS frameworks, content improvers, AIDA structures, blog post topic ideas, video descriptions, and persuasive bullet points.

Jasper AI - Pricing

In terms of pricing, Jasper AI offers affordable options with two plans. The Starter plan costs $29 per month and includes 20,000 words alongside 50+ AI copywriting skills suitable for unlimited projects. This plan encompasses access to Jasper AI Bootcamp as well as auto-save and support for 25+ languages. The Premium (Boss Mode) plan, at price $59 per month provides access to all artificial intelligence-powered tools in Jasper AI, including long-form content, SEO mode, 5x faster content generation etc.

Tome.app

Developing engaging and successful presentations can be a challenging endeavor for many companies and individuals. Considering various aspects such as weaving an enthralling story and fashioning visually attractive slides adds complexity to the task. Moreover, conventional presentation software can be tedious and awkward, making it tough to produce a refined final result promptly. This is where Tome.app, one of the best AI marketing tools, steps in.

Tome.app, a is an AI-driven presentation creation tool, streamlines the process and amplifies storytelling. Utilizing a user-friendly drag-and-drop platform, users can effortlessly transform any speech into an alluring narrative. The app boasts automatic formatting features, pre-made templates, and AI-assisted slide construction, conserving time and energy for users.

Employing AI technology, Tome.app recommends design components, layouts, and images that correspond with the presentation's context. It also harnesses DALL-E, a is an AI powered-generated image creator by OpenAI, to create professional-grade images in sync with the user's message. Furthermore, the app enables live and interactive incorporation of internet-based content, simplifying the embedding process for diverse content from the web in one location. This makes it a valuable tool for content marketing.

Tome.app - Pricing

Tome.app employs a credit-based pricing method wherein each credit represents a single slide. Users have access to various credit packages that range from 50 to 1000 credits. The pricing structure is cost-effective and competitive; users pay only for what they need, rendering it an affordable and adaptable solution for businesses and individuals alike.

GrowthBar SEO

GrowthBar SEO is a powerful SEO tool that provides businesses with a comprehensive suite of features to help them optimize their search engine rankings and grow their online presence. This tool is designed to provide users with a streamlined and intuitive experience, making it easy for both beginners and experienced SEO professionals to use.

One of the standout features of GrowthBar SEO is its ability to provide users with valuable insights into their competitors' SEO strategies. With GrowthBar SEO, users can view their competitors' top organic keywords, backlinks, and traffic sources, allowing them to identify new opportunities to improve their own SEO performance.

In addition to competitor analysis, GrowthBar SEO also offers keyword research and analysis, backlink tracking, on-page SEO optimization, and website analysis tools. These features provide businesses with a holistic view of their website's SEO performance, allowing them to make data-driven decisions and take actionable steps to improve their search engine rankings.

Growthbar - Pricing

Priced at $29/month or $290/year, GrowthBar Basic is the first plan which encompasses features such as keyword research, competitor analysis, backlink insights, and on-page SEO analysis. This plan is most suitable for individuals or small businesses new to SEO who require a comprehensive toolset to get started.

The second plan, GrowthBar Pro, comes at a cost of $79/month or $790/year and incorporates all the features of the GrowthBar Basic plan along with additional features like advanced keyword research, SERP tracking, and custom reporting. This plan is tailored for advanced SEO professionals and agencies seeking more sophisticated features to bolster their campaigns.

Both plans offer a 5-day free trial to help you gauge if the tool aligns with your business needs.

Beacons

Beacons has emerged as an essential link aggregator, making it a versatile and innovative tool for content creators, social media marketing influencers, online marketers, and those aiming to manage their online presence effectively. As one of the prominent AI marketing tools, it empowers users to generate custom landing pages, displaying their social media and website links in an organized and appealing fashion. This allows followers, subscribers, and customers to locate them more easily across various platforms.

A recent notable advancement in Beacons is the expansion of its mobile website builder now incorporating monetization through Beacons blocks. This feature especially benefits content creators and influencers who wish to showcase their products and services more effectively. For example, users can integrate a TikTok shopping block to display their products, connect a TikTok reel reviewing each item, and include a "buy" button for seamless purchases directly within Beacons.

Distinct from other ai tools, Beacons' appearance is a critical aspect that differentiates it from other link aggregators. In creating entire landing pages with ease utilizing the drag-and-drop and layering capabilities of Beacons, users have the option to insert tabs and select from over 1,000 fonts. With no restriction on link quantity and nearly endless background customization options, users can achieve striking visuals by adding color gradients, GIFs, and videos.

Embedding various social media posts types like YouTube or TikTok videos, tweets from Twitter, and music on the landing page is another essential feature provided by Beacons. Users can thus present their most recent uploads intricately and attractively so that followers can effortlessly stay updated.

Beacons offers a digital store block enabling users to establish a miniature digital store directly on their landing pages. While sales made through the blocks have a 9% commission for free users' accounts, entrepreneur plan members don't pay any commission for this service.

Beacons - Pricing

Featuring three pricing plans, Beacons.ai provides options suitable for your varying needs. The Free plan is designed for those just starting out who only need a basic landing page and link addition to their social media bios. This plan offers one landing page, one link in bio, and elementary analytics. For individuals or businesses that require expanded online presence capabilities, the Pro plan costs $8/month or $96/year (saving of $24) and includes unlimited landing pages, unlimited links in bio, as well as advanced analytics.

Lastly, marketing agencies or larger businesses can opt for the Agency plan which caters to collaboration and branding needs when managing multiple clients or brands at $25/month or $300/year (saving of $60), offering all Pro plan features plus team collaboration, custom branding, and white-labeling. A 14-day free trial is available for all plans and yo can resign whenever you want.

Seventh Sense

Seventh Sense serves as a potent an AI powered a marketing tool in the realm of digital marketing, dramatically improving your email marketing campaign's efficiency. This software boasts a variety of features designed to enhance your emails' deliverability and open rates, ultimately leading to higher engagement and increased revenue for your enterprise.

A primary advantage of Seventh Sense lies in its capacity to determine the ideal moment to deliver an email to every individual recipient. The tool scrutinizes data on when each subscriber usually checks their email, allowing for personalized message delivery at the most probable time for engagement and opening. Such customization can substantially boost the likelihood of your emails being noticed and acted upon.

Moreover, Seventh Sense employs throttling to regulate email distribution, decreasing the chances of your messages being flagged as spam. Instead of dispatching thousands of emails simultaneously, the software staggers delivery over several hours, enhancing your email's probability of landing in the recipient's primary inbox.

Seventh Sense also excels in its comprehensive automation capabilities. Adopting a "hands-off" approach, the tool allows if you want to concentrate on other facets of your digital marketing strategy while it autonomously sends out emails at the perfect times. Nevertheless, you maintain the ability to intervene and adjust automation as needed, enabling quick corrections or campaign updates on the go.

Seventh Sense - Pricing

It's crucial to bear in mind that The Seventh Sense enables you to integrate with the HubSpot CRM, and its cost depends on the number of contacts in your HubSpot CRM. With pricing plans starting at the Starter level, this plan is tailored for businesses with up to 1,000 contacts and costs $50 per month. It grants access to the Seventh Sense platform, email open rate enhancement, and click-through rate optimization. For businesses hosting up to 10,000 HubSpot CRM contacts, the Growth plan costs $150 per month and delivers all features of the Starter plan plus A/B testing, email send-time improvement, and send-time heatmaps.

If your business has up to 50,000 contacts, the Pro plan is available at $400 per month, featuring all attributes of the Growth plan along with advanced analytics, email domain reputation tracking, and send-time prediction. Designed for businesses exceeding 50,000 contacts, Enterprise plan pricing is personalized based on individual needs and encompasses all facets of the Pro plan in addition to dedicated support and onboarding. Remember that these fees complement your existing HubSpot subscription. Also, it enables you a 14-day free trial opportunity for you to sample the tool before investing in a paid program.

How to effectively incorporate AI marketing tools into your strategy

Seamlessly integrating the best AI marketing tools into your content marketing strategy may appear challenging, but with these guidelines, you can efficiently utilize these tools and reach your desired outcomes:

  • Determine your marketing objectives: Before implementing anything, it's crucial to establish your marketing targets. What do you want to accomplish through your marketing campaigns? Is it growing website traffic, generating more leads, or enhancing customer interaction? Once you've defined your objectives, selecting the appropriate tools to help reach those goals becomes easier.
  • Select suitable AI tool: Numerous AI marketing solutions exist, but not all might be right for your business. Identify those that correspond with your marketing objectives and are user-friendly. Opt for AI marketing tools that can easily integrate with your existing marketing software, simplifying your workflow.
  • Educate your staff: The effectiveness of a concrete tool depends on the users' proficiency. Ensure that your team is well-versed in utilizing these tools and understands their role in achieving marketing objectives. Equip them with necessary resources and support for maximizing the benefits.
  • Review and evaluate outcomes: Leveraging AI marketing tools can offer invaluable insights into the effectiveness of your content marketing strategies. Regularly monitor results and make adjustments as required to optimize your approach. Utilize data, provided by the tool you use, for well-informed decision-making and the continuous improvement of your strategies.

Embracing these guidelines allows you to successfully implement the best solution for your content marketing strategy and reach desired goals.

Conclusion

In conclusion, the use of an ai marketing tool can significantly enhance a business's marketing efforts by providing increased efficiency, personalization, real-time optimization, and cost-effectiveness. These tools can automate repetitive marketing tasks, generate personalized marketing messages based on customer data, analyze customer behavior in real-time, and ultimately lead to more sales. Some AI marketing tools offer unique features such as AI-powered writing and SEO-friendly content generation, making it easier for businesses to create high-quality content quickly and efficiently. By implementing these tools into their marketing strategy, businesses can improve their ROI and stay ahead of the competition.

Also, if you want to know 7 best ai tools for your everyday use, be sure to check it out!

Tagi

Most viewed


Never miss a story

Stay updated about Nextrope news as it happens.

You are subscribed

How NOT to Create a DAO: Common Pitfalls You Should Avoid

Kajetan Olas

27 Dec 2024
How NOT to Create a DAO: Common Pitfalls You Should Avoid

Decentralized Autonomous Organizations (DAOs) represent a fundamental shift in how communities, companies, and initiatives can coordinate efforts, funds, and decisions on the blockchain. By leveraging transparent smart contracts and on-chain governance mechanisms, DAOs aim to distribute authority, reduce overhead, and foster a more democratic decision-making process. However, building a successful DAO isn’t just about cutting-edge tech or grand ideas—it also requires a clear vision, well-crafted governance rules, and a strategically engaged community.

In this article, we’ll take a counterintuitive approach by highlighting how not to create a DAO. By focusing on common pitfalls—from legal oversights to governance missteps—we can better understand what truly contributes to a thriving, sustainable DAO. This perspective aligns with the importance of recognizing cognitive biases, such as insensitivity to base rates and the conjunction fallacy, which often lead enthusiastic founders to overlook real-world data and complexity. Avoiding these traps can be the difference between launching a resilient DAO and watching an ambitious project crumble under misaligned structures or unmet expectations.

2. Missing the Governance Threshold Mark

Governance Thresholds Gone Wrong

Governance thresholds dictate how many votes or what percentage of voting power is needed to pass a proposal within a DAO. Striking the right balance here is crucial. Thresholds that are set too high can stifle progress by making it nearly impossible for proposals to succeed, effectively discouraging member participation. On the other hand, thresholds that are too low can lead to frivolous proposals or constant voting spam, making governance more of a burden than a benefit.

When designing your DAO’s thresholds, consider:

  • Community size and engagement levels: Larger communities might handle higher thresholds more comfortably, while smaller groups may benefit from lower requirements to encourage active participation.
  • Type of proposals: Operational decisions may need a lower threshold, whereas critical changes (such as tokenomics or treasury management) often require more consensus.
  • Voter fatigue: The more frequently members are asked to vote—and if it’s too easy to put forward proposals—the greater the risk of apathy or disengagement.

Over-Complex vs. Over-Simplified Governance

It’s tempting to either pile on complicated governance rules or oversimplify them to keep decision-making quick. However, both extremes can be problematic. Simplicity in governance is key to enhancing clarity and participation. Overly complex smart contracts and procedural layers can dissuade newcomers from getting involved, while an oversimplified model might fail to address potential conflicts or security vulnerabilities.

Some issues to watch out for:

  • Complex Smart Contracts: More code means more potential bugs and greater difficulty in auditing or updating governance logic.
  • Opaque Voting Processes: If members can’t easily understand how votes are tallied or how proposals are introduced, engagement drops.
  • Excessive Centralization in “Simple” Models: In trying to streamline governance, some DAOs inadvertently concentrate power in the hands of a few decision-makers.

Ultimately, aiming for a balanced governance framework—one that is easy enough for members to participate in but comprehensive enough to protect the DAO from abuse—is central to avoiding the pitfalls of governance threshold mismanagement.

3. Underestimating Legal and Regulatory Aspects

Legal Wrappers and Compliance

Building a DAO without considering legal and regulatory frameworks is a common recipe for disaster. While decentralization is a powerful concept, it doesn’t absolve projects from potential liabilities and compliance obligations. Assigning your DAO a formal legal wrapper—whether it’s a foundation, a cooperative, an LLC, or another entity type—can help mitigate personal risks for contributors and align your organization with existing regulatory regimes.

Failing to think through these details often leads to:

  • Personal Liability for Founders: Without a proper legal entity, core contributors might become personally responsible for any legal disputes or financial mishaps involving the DAO.
  • Regulatory Crackdowns: Governing bodies worldwide are actively monitoring DAOs for compliance with securities laws, anti-money laundering (AML) regulations, and tax obligations. Ignoring these can lead to penalties, fines, or forced shutdowns.

Non-Existent or Inadequate Documentation

Equally problematic is the lack of clear documentation outlining the DAO’s legal structure and operational protocols. From voting procedures to treasury management, every aspect of the DAO’s lifecycle should be properly documented to reduce ambiguity and help new members understand their responsibilities. Inadequate documentation or outright neglect can create:

  • Confusion Over Roles and Responsibilities: Without explicit definitions, it’s easy for tasks to fall through the cracks or for disagreements to escalate.
  • Inability to Enforce Rules: DAOs rely on both smart contracts and social consensus. Formalizing rules in documentation helps ensure consistent enforcement and prevents unwelcome surprises.

In short, underestimating the legal dimension of DAO creation can derail even the most innovative projects. By proactively addressing legal and regulatory considerations—and maintaining thorough documentation—you not only protect core contributors but also fortify trust within your community and with external stakeholders.

Overlooking Community Building

The Importance of Community Engagement

A DAO, at its core, is nothing without an active and supportive community. Driving grassroots enthusiasm and participation is often the deciding factor between a thriving DAO and one that fizzles out. Yet, it’s surprisingly easy to underestimate just how vital it is to nurture community trust and engagement—especially during the early stages.

Some common pitfalls include:

  • Treating Community Members as Passive Observers
    Instead of viewing your community as a dynamic force, you might slip into a one-way communication style. This discourages members from taking initiative or contributing fresh ideas.
  • Lack of Clear Roles and Channels
    Without well-defined roles and open communication channels—like forums, Discord servers, or governance platforms—members can feel confused about where to participate or how to add value.
  • Ignoring Early Feedback
    In a DAO, the “wisdom of the crowd” can be a powerful asset. Overlooking or trivializing user feedback can lead to missed opportunities for innovation and improvement.

Failing to Incentivize Properly

Well-structured incentives lie at the heart of any successful DAO. Whether you’re offering governance tokens, staking rewards, or recognition badges, these incentives must be aligned with the DAO’s long-term goals. Misalignment often causes short-sighted behavior, where participants chase quick rewards rather than contributing meaningfully.

  • Overemphasis on Token Speculation
    If the primary draw for community members is the promise of quick token price gains, you risk attracting speculators instead of builders. This can lead to fleeting participation and sell-offs at the first sign of trouble.
  • Neglecting Non-Monetary Rewards
    Recognition, social standing, and meaningful collaboration can be just as powerful as financial incentives. When a DAO fails to provide pathways for skill development or leadership, member engagement wanes.
  • Cognitive Bias Traps
    Biases such as the conjunction fallacy can mislead founders into believing that if multiple positive outcomes are possible (e.g., rising token prices, active participation, mainstream adoption), then all those outcomes will inevitably happen together. This wishful thinking can blind DAOs to the need for thoughtful, data-driven incentive models.

To avoid these pitfalls, DAO creators must actively foster a culture of transparency, collaboration, and mutual respect. By setting clear expectations, leveraging diverse incentive structures, and consistently involving community feedback, you ensure members are motivated to contribute more than just their votes—they become co-creators in the DAO’s shared vision.

5. Ignoring Technical Considerations

Token Standards and Governance Frameworks

A solid technical foundation is essential when you create a DAO, particularly if it involves on-chain governance. Selecting the appropriate token standards and governance frameworks can significantly impact your DAO’s security, efficiency, and scalability.

Some pitfalls to watch out for include:

  • Choosing Incompatible Token Standards
    If your DAO relies on a token that isn’t easily integrated with governance contracts or lacks upgradeability, you might face roadblocks when implementing new features or patching vulnerabilities.
  • Underestimating Smart Contract Complexity
    Even “simple” governance tokens can hide complex logic behind the scenes. Overlooking these complexities may result in bugs, lockouts, or exploits that harm the DAO’s reputation and finances.
  • Ignoring Off-Chain vs. On-Chain Dynamics
    Governance strategies often combine on-chain decisions with off-chain discussions (e.g., using platforms like Discord or forums). Failing to synchronize these two spheres can fracture community engagement and hamper decision-making.

Poor Architecture and Security

Robust security isn’t just about preventing hacks—it's about building an architecture that can adapt to evolving threats and changing community needs.

Key oversights include:

  • Inadequate Auditing
    Smart contracts require thorough reviews, both automated and manual. Rushing to mainnet deployment without proper audits can lead to major losses—financial, reputational, or both.
  • No Contingency Plans
    If a vulnerability is discovered, how will you respond? Lacking emergency procedures or fallback governance mechanisms can leave a DAO paralyzed when critical decisions must be made quickly.
  • Over-Engineered Solutions
    While security is paramount, over-complicating the DAO’s architecture can create unintended vulnerabilities. Keeping your setup as simple as possible reduces attack surfaces and makes it easier for community members to understand and trust the system.

In short, technical considerations form the bedrock of a functional DAO. Choosing appropriate token standards, thoroughly auditing contracts, and designing for both present-day and future needs are non-negotiable steps in avoiding costly pitfalls.

Best Practices and Lessons

When studying successful DAOs, certain themes emerge time and again. According to Aragon the most robust DAOs share a commitment to simplicity, iteration, and transparent governance. Instead of rolling out overly sophisticated models from day one, they evolve and adapt based on community feedback and real-world performance.

Here are a few best practices worth emulating:

  • Iterative Approach to Governance
    Start small and build up. Launch a Minimal Viable DAO (MVD) to test voting processes, incentive mechanisms, and proposal management. Gather community feedback and refine before taking bigger steps.
  • Simple, Transparent Rules and Processes
    Ensure proposals are easy to understand and that the voting process is accessible to all token holders. Overly complicated frameworks can dissuade new members from participating.
  • Clear Roles and Shared Responsibilities
    Define contributor and community member roles early on. Whether you rely on working groups, committees, or elected leaders, clarity prevents power vacuums and fosters collaboration.
  • Open Communication and Education
    From Discord channels to public documentation, keep conversation and learning at the heart of your DAO. Encourage members to ask questions, propose improvements, and take leadership roles.

Academic Perspectives

Beyond practical experience, a growing body of research offers theoretical insights that can strengthen DAO governance. The discusses emerging patterns in DAOs, including how incentives and on-chain rules interact with off-chain social dynamics. By examining these findings, DAO creators can better anticipate challenges—like voter apathy, whale influence, or collusion—and integrate solutions from the outset.

Incorporating academic perspectives can help:

  • Validate Governance Assumptions
    Empirical data and rigorous analyses can confirm or challenge the assumptions behind your DAO’s architecture, preventing costly mistakes.
  • Stay Ahead of Regulatory and Social Shifts
    Academics often explore how upcoming policies or societal trends might impact DAOs, offering a forward-looking lens that day-to-day builders might miss.
  • Establish Credibility
    Aligning your DAO’s structure and operations with recognized research signals professionalism and thoroughness, potentially attracting more serious contributors, partners, and investors.

Conclusion

As you can see, creating a DAO involves more than just deploying a smart contract and distributing tokens. By examining these common pitfalls—from poor governance thresholds to inadequate legal structures, from neglecting community engagement to disregarding technical complexities—you gain a clearer picture of what not to do when you set out to create a DAO. Failing to address these areas often leads to compromised security, stalled decision-making, regulatory headaches, or outright community collapse

At Nextrope, we specialize in tailored blockchain and cryptocurrency solutions, including DAO creation and tokenomics design. If you’re looking to avoid these common pitfalls and build a thriving DAO that stands the test of time, feel free to contact us or explore more resources on our blog.

Quadratic Voting in Web3

Kajetan Olas

04 Dec 2024
Quadratic Voting in Web3

Decentralized systems are reshaping how we interact, conduct transactions, and govern online communities. As Web3 continues to advance, the necessity for effective and fair voting mechanisms becomes apparent. Traditional voting systems, such as the one-token-one-vote model, often fall short in capturing the intensity of individual preferences, which can result in centralization. Quadratic Voting (QV) addresses this challenge by enabling individuals to express not only their choices but also the strength of their preferences.

In QV, voters are allocated a budget of credits that they can spend to cast votes on various issues. The cost of casting multiple votes on a single issue increases quadratically, meaning that each additional vote costs more than the last. This system allows for a more precise expression of preferences, as individuals can invest more heavily in issues they care deeply about while conserving credits on matters of lesser importance.

Understanding Quadratic Voting

Quadratic Voting (QV) is a voting system designed to capture not only the choices of individuals but also the strength of their preferences. In most DAO voting mechanisms, each person typically has one vote per token, which limits the ability to express how strongly they feel about a particular matter. Furthermore, QV limits the power of whales and founding team who typically have large token allocations. These problems are adressed by making the cost of each additional vote increase quadratically.

In QV, each voter is given a budget of credits or tokens that they can spend to cast votes on various issues. The key principle is that the cost to cast n votes on a single issue is proportional to the square of n. This quadratic cost function ensures that while voters can express stronger preferences, doing so requires a disproportionately higher expenditure of their voting credits. This mechanism discourages voters from concentrating all their influence on a single issue unless they feel very strongly about it. In the context of DAOs, it means that large holders will have a hard-time pushing through with a proposal if they'll try to do it on their own.

Practical Example

Consider a voter who has been allocated 25 voting credits to spend on several proposals. The voter has varying degrees of interest in three proposals: Proposal A, Proposal B, and Proposal C.

  • Proposal A: High interest.
  • Proposal B: Moderate interest.
  • Proposal C: Low interest.

The voter might allocate their credits as follows:

Proposal A:

  • Votes cast: 3
  • Cost: 9 delegated tokens

Proposal B:

  • Votes cast: 2
  • Cost: 4 delegated tokens

Proposal C:

  • Votes cast: 1
  • Cost: 1 delegated token

Total delegated tokens: 14
Remaining tokens: 11

With the remaining tokens, the voter can choose to allocate additional votes to the proposals based on their preferences or save for future proposals. If they feel particularly strong about Proposal A, they might decide to cast one more vote:

Additional vote on Proposal A:

  • New total votes: 4
  • New cost: 16 delegated tokens
  • Additional cost: 16−9 = 7 delegated tokens

Updated total delegated tokens: 14+7 = 21

Updated remaining tokens: 25−21 = 425 - 21 = 4

This additional vote on Proposal A costs 7 credits, significantly more than the previous vote, illustrating how the quadratic cost discourages excessive influence on a single issue without strong conviction.

Benefits of Implementing Quadratic Voting

Key Characteristics of the Quadratic Cost Function

  • Marginal Cost Increases Linearly: The marginal cost of each additional vote increases linearly. The cost difference between casting n and n−1 votes is 2n−1.
  • Total Cost Increases Quadratically: The total cost to cast multiple votes rises steeply, discouraging voters from concentrating too many votes on a single issue without significant reason.
  • Promotes Egalitarian Voting: Small voters are encouraged to participate, because relatively they have a much higher impact.

Advantages Over Traditional Voting Systems

Quadratic Voting offers several benefits compared to traditional one-person-one-vote systems:

  • Captures Preference Intensity: By allowing voters to express how strongly they feel about an issue, QV leads to outcomes that better reflect the collective welfare.
  • Reduces Majority Domination: The quadratic cost makes it costly for majority groups to overpower minority interests on every issue.
  • Encourages Honest Voting: Voters are incentivized to allocate votes in proportion to their true preferences, reducing manipulation.

By understanding the foundation of Quadratic Voting, stakeholders in Web3 communities can appreciate how this system supports more representative governance.

Conclusion

Quadratic voting is a novel voting system that may be used within DAOs to foster decentralization. The key idea is to make the cost of voting on a certain issue increase quadratically. The leading player that makes use of this mechanism is Optimism. If you're pondering about the design of your DAO, we highly recommend taking a look at their research on quadratic funding.

If you're looking to create a robust governance model and go through institutional-grade testing please reach out to contact@nextrope.com. Our team is ready to help you with the token engineering process and ensure that your DAO will stand out as a beacon of innovation and resilience in the long term.