How to Build a Strong Community Around Tokenized Assets

Karolina

10 Jul 2023
How to Build a Strong Community Around Tokenized Assets

For any project to succeed, including tokenized assets, it is crucial to establish a solid community. Amidst the advancing realms of blockchain, artificial intelligence, and cryptocurrencies, tokenization has surfaced as an influential means to digitally embody real-world assets. Tokenized assets provide numerous perks like improved liquidity, fractional ownership, and better transferability.

The Significance of Community in Tokenized Asset Success

The importance of community

A tokenized asset's success greatly depends on the vigor and involvement of its community. A dynamic community acts as the main driving element for adoption, liquidity, and overall appreciation of the asset's value. Here are some reasons why community plays a crucial role in the realm of tokenized assets:

The importance of Community
  • Network Effect: An expanding community attracts a greater number of participants, generating a network effect that enhances the asset's visibility and liquidity. As the community increases in size, the asset gains traction and piques the interest of potential investors and users.
  • Trustworthiness and Credibility: A robust community establishes trust and credibility for a tokenized asset. When prospective investors observe an engaged, supportive community, they perceive the asset as legitimate and dependable, resulting in increased investment and adoption.
  • Constructive Feedback: Members of the community deliver valuable feedback, insights, and suggestions regarding enhancements to tokenized assets. They can propose new features, pinpoint possible issues, and contribute to the overall development and progression of the asset.
  • Advocacy and Publicity: An enthusiastic, proactive community serves as a champion for tokenized assets. Community members often become brand promoters who raise awareness and market the asset throughout their networks. Their eagerness to share recommendations through word-of-mouth can greatly impact the growth of assets.

Community-driven projects vs centralized projects

Tokenized assets can emerge from either community-driven or centralized projects. Grasping the distinction between these two types is vital to understanding how communities influence the success of tokenized assets.

Community-driven projects require active involvement from members in decision-making processes. Such projects are generally decentralized and dependent on consensus-based governance models, wherein token holders possess voting rights that exert influence over project decisions. In these settings, communities play an essential part in determining an asset's course and promoting its expansion.

In contrast, centralized projects follow a top-down strategy, with decision-making processes controlled by central authorities or teams. Although these projects can still involve a community, their role in governance and decision-making is usually restricted. Nevertheless, a vibrant and engaged community can still contribute valuable feedback and support to centralized projects, which enhances the chance of success for the asset.

Tactics for Developing a Robust Community Around Tokenized Asset

Tactics for Developing a Robust Community Around Tokenized Asset

Establishing a Comprehensive Vision and Mission

Initiating community-building entails forming an unequivocal vision and mission for your tokenized asset. This covers its reason for existence, value offering, and long-range objectives. By effectively conveying the positives and potential of the asset, you will draw in those who share your project's aims. 

Appealing Content and Communication

Producing and disseminating appealing content is crucial to attracting and retaining community members. Maintain a prominent online presence through a devoted blog and proactive social media channels. 

Token Utility incentives

Ensuring meaningful utility for your token is crucial for increasing community involvement. Design tokenomics that correspond with the asset's purpose while incentivizing active participation from community members. 

Community Events and Undertakings

Coordinating community events and tasks cultivates a sense of inclusion and stimulates interaction among members. Launch opportunities for networking, knowledge exchange, and cooperation. 

Open and Agile Communication

Openness and agile communication are crucial for trust-building and sustaining a robust community. Keep the community well-informed about project advancements, milestones, and potential obstacles. 

Influencers and Partnerships

To substantially expand the reach and influence of your tokenized asset community, it is crucial to collaborate with influencers and forge strategic partnerships. Gaining support from influencers and reputed companies in the blockchain and cryptocurrency realms can boost awareness, establish credibility, and draw a broader audience. Take into account these methods:

Teaming up with influencers and thought leaders

Engaging industry-respected influencers and thought leaders can facilitate promotion of your tokenized asset, as they possess credibility and hold considerable influence over their followers.

Developing strategic partnerships

Mutual benefits and growth can result from strategic partnerships with well-established blockchain projects, businesses, or organizations. Such collaborations can boost your tokenized asset's credibility, enable access to new markets, and generate integration opportunities. Reflect on these strategies:

  1. Pursue partnerships with prominent blockchain projects or companies: Identify projects or firms that compliment your tokenized asset's offering or cater to a similar target group. Look into partnership possibilities that involve cross-promotion, combined marketing endeavors, or service integration.
  2. Work together on joint initiatives or integration options: In collaboration with partner organizations, embark on joint ventures such as co-hosted events, cooperative research projects, or the development of compatible solutions. Integrating services or products can generate added value for both communities.

Regulating Community Interaction and Providing Support

Efficient community moderation and responsive support are essential in maintaining an engaged and healthy community surrounding your tokenized asset. Ensuring that discussions remain focused, polite, and in line with the project's objectives is the goal of community moderation. Support systems play a vital role in promptly addressing community questions, technical concerns, and other issues. Keep these strategies in mind:

Implementing community moderation guidelines

Implementing community moderation guidelines

Setting clear community moderation guidelines fosters effective communication and acceptable behavior within your community. By establishing and upholding these guidelines, an inclusive and amiable atmosphere is created. 

Providing prompt support

Swift and proficient support is crucial in retaining community satisfaction and trust. Establish means for community members to request assistance and guarantee that their inquiries and concerns receive prompt attention. 

Enhancing and Maintaining the Community

The initial stage of constructing a solid community is crucial, but equally vital for your tokenized asset's lasting success is the ability to scale and maintain that community. As your project expands, establish approaches that not only facilitate community growth but also promote continuous engagement. Consider employing these tactics:

Strategies for growing the community

In order to broaden your community, adopt strategies that motivate current members to invite new ones and attract additional participants. This contributes to a broader network effect and increased community diversity. 

Adapting community governance

As your community expands, think about progressively decentralizing decision-making processes to empower members and guarantee the project's long-term viability. Including the community in governance fosters trust and creates a sense of ownership. 

Conclusion

Developing a robust community centered on your tokenized asset is crucial for ensuring its prosperity and enduring stability. By engaging influencers, forging strategic collaborations, and enforcing effective community moderation, you can appeal to and incorporate a lively community. In addition, scaling the community and including its members in decisions guarantees the project's growth and evolution align with their interests.

Be sure to articulate your tokenized asset's vision and mission, offer valuable token utility, and encourage transparent and active communication with the community. By implementing these techniques and adjusting to the changing requirements of your community, you establish a solid basis for your tokenized asset while fostering a thriving ecosystem that benefits all involved parties.

As the fields of blockchain, AI, and cryptocurrency continue to develop, projects driven by communities possess enormous potential to influence the future of tokenized assets. By cultivating a resilient community, your project is well-positioned for growth, innovation, and widespread adoption in this dynamic and revolutionary industry.

Nextrope Tokenization Launchpad Platform

Nextrope Launchpad Platform is a White Label solution in a Software-as-a-Service model that helps you launch your project within a month and fundraise with Initial Coin Offering (ICO) or Security Token Offering (STO).

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AI in Real Estate: How Does It Support the Housing Market?

Miłosz Mach

18 Mar 2025
AI in Real Estate: How Does It Support the Housing Market?

The digital transformation is reshaping numerous sectors of the economy, and real estate is no exception. By 2025, AI will no longer be a mere gadget but a powerful tool that facilitates customer interactions, streamlines decision-making processes, and optimizes sales operations. Simultaneously, blockchain technology ensures security, transparency, and scalability in transactions. With this article, we launch a series of publications exploring AI in business, focusing today on the application of artificial intelligence within the real estate industry.

AI vs. Tradition: Key Implementations of AI in Real Estate

Designing, selling, and managing properties—traditional methods are increasingly giving way to data-driven decision-making.

Breakthroughs in Customer Service

AI-powered chatbots and virtual assistants are revolutionizing how companies interact with their customers. These tools handle hundreds of inquiries simultaneously, personalize offers, and guide clients through the purchasing process. Implementing AI agents can lead to higher-quality leads for developers and automate responses to most standard customer queries. However, technical challenges in deploying such systems include:

  • Integration with existing real estate databases: Chatbots must have access to up-to-date listings, prices, and availability.
  • Personalization of communication: Systems must adapt their interactions to individual customer needs.
  • Management of industry-specific knowledge: Chatbots require specialized expertise about local real estate markets.

Advanced Data Analysis

Cognitive AI systems utilize deep learning to analyze complex relationships within the real estate market, such as macroeconomic trends, local zoning plans, and user behavior on social media platforms. Deploying such solutions necessitates:

  • Collecting high-quality historical data.
  • Building infrastructure for real-time data processing.
  • Developing appropriate machine learning models.
  • Continuously monitoring and updating models based on new data.

Intelligent Design

Generative artificial intelligence is revolutionizing architectural design. These advanced algorithms can produce dozens of building design variants that account for site constraints, legal requirements, energy efficiency considerations, and aesthetic preferences.

Optimizing Building Energy Efficiency

Smart building management systems (BMS) leverage AI to optimize energy consumption while maintaining resident comfort. Reinforcement learning algorithms analyze data from temperature, humidity, and air quality sensors to adjust heating, cooling, and ventilation parameters effectively.

Integration of AI with Blockchain in Real Estate

The convergence of AI with blockchain technology opens up new possibilities for the real estate sector. Blockchain is a distributed database where information is stored in immutable "blocks." It ensures transaction security and data transparency while AI analyzes these data points to derive actionable insights. In practice, this means that ownership histories, all transactions, and property modifications are recorded in an unalterable format, with AI aiding in interpreting these records and informing decision-making processes.

AI has the potential to bring significant value to the real estate sector—estimated between $110 billion and $180 billion by experts at McKinsey & Company.

Key development directions over the coming years include:

  • Autonomous negotiation systems: AI agents equipped with game theory strategies capable of conducting complex negotiations.
  • AI in urban planning: Algorithms designed to plan city development and optimize spatial allocation.
  • Property tokenization: Leveraging blockchain technology to divide properties into digital tokens that enable fractional investment opportunities.

Conclusion

For companies today, the question is no longer "if" but "how" to implement AI to maximize benefits and enhance competitiveness. A strategic approach begins with identifying specific business challenges followed by selecting appropriate technologies.

What values could AI potentially bring to your organization?
  • Reduction of operational costs through automation
  • Enhanced customer experience and shorter transaction times
  • Increased accuracy in forecasts and valuations, minimizing business risks
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Want to implement AI in your real estate business?

Nextrope specializes in implementing AI and blockchain solutions tailored to specific business needs. Our expertise allows us to:

  • Create intelligent chatbots that serve customers 24/7
  • Implement analytical systems for property valuation
  • Build secure blockchain solutions for real estate transactions
Schedule a free consultation

Or check out other articles from the "AI in Business" series

AI-Driven Frontend Automation: Elevating Developer Productivity to New Heights

Gracjan Prusik

11 Mar 2025
AI-Driven Frontend Automation: Elevating Developer Productivity to New Heights

AI Revolution in the Frontend Developer's Workshop

In today's world, programming without AI support means giving up a powerful tool that radically increases a developer's productivity and efficiency. For the modern developer, AI in frontend automation is not just a curiosity, but a key tool that enhances productivity. From automatically generating components, to refactoring, and testing – AI tools are fundamentally changing our daily work, allowing us to focus on the creative aspects of programming instead of the tedious task of writing repetitive code. In this article, I will show how these tools are most commonly used to work faster, smarter, and with greater satisfaction.

This post kicks off a series dedicated to the use of AI in frontend automation, where we will analyze and discuss specific tools, techniques, and practical use cases of AI that help developers in their everyday tasks.

AI in Frontend Automation – How It Helps with Code Refactoring

One of the most common uses of AI is improving code quality and finding errors. These tools can analyze code and suggest optimizations. As a result, we will be able to write code much faster and significantly reduce the risk of human error.

How AI Saves Us from Frustrating Bugs

Imagine this situation: you spend hours debugging an application, not understanding why data isn't being fetched. Everything seems correct, the syntax is fine, yet something isn't working. Often, the problem lies in small details that are hard to catch when reviewing the code.

Let’s take a look at an example:

function fetchData() {
    fetch("htts://jsonplaceholder.typicode.com/posts")
      .then((response) => response.json())
      .then((data) => console.log(data))
      .catch((error) => console.error(error));
}

At first glance, the code looks correct. However, upon running it, no data is retrieved. Why? There’s a typo in the URL – "htts" instead of "https." This is a classic example of an error that could cost a developer hours of frustrating debugging.

When we ask AI to refactor this code, not only will we receive a more readable version using newer patterns (async/await), but also – and most importantly – AI will automatically detect and fix the typo in the URL:

async function fetchPosts() {
    try {
      const response = await fetch(
        "https://jsonplaceholder.typicode.com/posts"
      );
      const data = await response.json();
      console.log(data);
    } catch (error) {
      console.error(error);
    }
}

How AI in Frontend Automation Speeds Up UI Creation

One of the most obvious applications of AI in frontend development is generating UI components. Tools like GitHub Copilot, ChatGPT, or Claude can generate component code based on a short description or an image provided to them.

With these tools, we can create complex user interfaces in just a few seconds. Generating a complete, functional UI component often takes less than a minute. Furthermore, the generated code is typically error-free, includes appropriate animations, and is fully responsive, adapting to different screen sizes. It is important to describe exactly what we expect.

Here’s a view generated by Claude after entering the request: “Based on the loaded data, display posts. The page should be responsive. The main colors are: #CCFF89, #151515, and #E4E4E4.”

Generated posts view

AI in Code Analysis and Understanding

AI can analyze existing code and help understand it, which is particularly useful in large, complex projects or code written by someone else.

Example: Generating a summary of a function's behavior

Let’s assume we have a function for processing user data, the workings of which we don’t understand at first glance. AI can analyze the code and generate a readable explanation:

function processUserData(users) {
  return users
    .filter(user => user.isActive) // Checks the `isActive` value for each user and keeps only the objects where `isActive` is true
    .map(user => ({ 
      id: user.id, // Retrieves the `id` value from each user object
      name: `${user.firstName} ${user.lastName}`, // Creates a new string by combining `firstName` and `lastName`
      email: user.email.toLowerCase(), // Converts the email address to lowercase
    }));
}

In this case, AI not only summarizes the code's functionality but also breaks down individual operations into easier-to-understand segments.

AI in Frontend Automation – Translations and Error Detection

Every frontend developer knows that programming isn’t just about creatively building interfaces—it also involves many repetitive, tedious tasks. One of these is implementing translations for multilingual applications (i18n). Adding translations for each key in JSON files and then verifying them can be time-consuming and error-prone.

However, AI can significantly speed up this process. Using ChatGPT, DeepSeek, or Claude allows for automatic generation of translations for the user interface, as well as detecting linguistic and stylistic errors.

Example:

We have a translation file in JSON format:

{
  "welcome_message": "Welcome to our application!",
  "logout_button": "Log out",
  "error_message": "Something went wrong. Please try again later."
}

AI can automatically generate its Polish version:

{
  "welcome_message": "Witaj w naszej aplikacji!",
  "logout_button": "Wyloguj się",
  "error_message": "Coś poszło nie tak. Spróbuj ponownie później."
}

Moreover, AI can detect spelling errors or inconsistencies in translations. For example, if one part of the application uses "Log out" and another says "Exit," AI can suggest unifying the terminology.

This type of automation not only saves time but also minimizes the risk of human errors. And this is just one example – AI also assists in generating documentation, writing tests, and optimizing performance, which we will discuss in upcoming articles.

Summary

Artificial intelligence is transforming the way frontend developers work daily. From generating components and refactoring code to detecting errors, automating testing, and documentation—AI significantly accelerates and streamlines the development process. Without these tools, we would lose a lot of valuable time, which we certainly want to avoid.

In the next parts of this series, we will cover topics such as:

Stay tuned to keep up with the latest insights!