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WeAr: Where Fashion Meets Blockchain - Our NFT Initiative x Tommy Hilfiger

How Nextrope is Elevating Reading Experience with Exclusive Digital Collectibles

Case study

From Runways to Retail: Exclusive Trend Forecasts & Showcases

WeAr is the leading global B2B magazine for fashion & footwear published in 8 language versions. It is distributed to over 50 countries on all 5 continents. Its readers are true fashion professionals, starting from buyers to designers, forethinkers of fashion tech, distributors, agents, and the most important leading retailers. WeAr contains everything they need to know to have an advantage in the fashion industry and use this know-how to be financially more competitive.

As WeAr is not only a source of information but combines art with fashion and couture, it is a collected coffee-table book in demand by art lovers, influencers, and fashionistas.

The reader is presented with the most interesting collections, stores and market news worldwide. Editorial content fashion, shoes, and accessories for the high-end segment.

Issue #71 of WeAr

In the standout Issue #71 of WeAr, readers were introduced to the hot topics of the metaverse and NFTs. Through an illustrious partnership between the magazine, fashion luminary Tommy Hilfiger, and the esteemed artist Gigi Gorlova, a series of 71 unique NFTs were unveiled. Each of these tokens not only symbolized a specific issue of WeAr but also provided readers with an insightful portal into the NFT realm. With user-friendly guidelines and QR codes for effortless access, a wide range of readers—both digital novices and veterans — were taken on an unprecedented digital voyage.

The metaverse wasn’t just a fleeting phase; it epitomized the future. With Generation Z and subsequent generations flocking to these virtual landscapes, transcending geographical confines, the significance of embracing this shift was undeniable. At Nextrope, we had always believed in such forward-thinking paradigms, and looking back, our collaboration with WeAr was a proud testament to that commitment.



NFT, Fashion









NFT Collection


Company size

Medium size company

Nextrope made the Blockchain service available guaranteeing the quality consistent with the quality standard contained in the contract

Alior Bank

Tomasz Sienicki

Blockchain Strategy Manager, Alior Bank

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Case Study

At the forefront of our visionary endeavors, the primary objective in this project's rollout is to pave the way for readers of the esteemed WeAr magazine, allowing them not only access to the latest in fashion and culture but also the innovative opportunity to acquire an NFT token. This digital asset can be effortlessly downloaded directly into their personal wallets, seamlessly integrating as an added value with each magazine purchase. This initiative isn't merely targeted at the tech-savvy or those familiar with the digital currency landscape.

Rather, we've tailored this offering specifically for a demographic that might not yet have ventured into the realms of cryptocurrencies and blockchain technology. We aim to bridge the gap between cutting-edge digital advancements and the traditional allure of print media, ensuring our readers always remain a step ahead in an ever-evolving world.

Requirements for the project and the technology partner

Why did WeAr selected Nextrope as its technological partner?

  • User icon Verification image

    Expertise in Blockchain Technology

    Nextrope developers possess deep knowledge and hands-on experience in blockchain technology, ensuring that the NFTs created are secure, verifiable, and of the highest quality. Their track record in previous blockchain projects would have been a compelling indicator of their capabilities.
  • Rocket icon Reliable image

    Innovative Solutions

    Nextrope is known for its innovative approach to challenges. In the fast-evolving world of NFTs, having a partner that can not only execute but also bring fresh, pioneering ideas to the table is invaluable. Their ability to think outside the box would be aligned with WeAr's vision for their special edition.
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    Strong Collaborative History

    Past collaborations or projects might have demonstrated Nextrope's dedication to working closely with clients, understanding their unique needs, and ensuring that the end product aligns with the client's vision.
  • Shield icon Secure image

    Holistic Approach

    Beyond just coding and technical development, Nextrope offers a holistic approach that considers the broader ecosystem of the magazine's needs. This includes understanding the WeAr audience, integrating user-friendly features, and ensuring that the NFT experience is seamless for even those unfamiliar with the crypto space.
Technology choice
  • Nodejs icon

    Node.js with Loopback framework for serving REST API

  • Solidity icon


  • PostgreSQL icon

    PostgreSQL database

  • React icon

    React with TypeScript

  • Nginx icon

    Nginx application server

Key takeaways about Nextrope

Nextrope is an international software development company focused on practical blockchain applications, dApps and artificial intelligence. Starting in 2015 and with clients from all over the world we are known as pioneers in the growing, decentralized ecosystem.

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