Company’s tokenization step by step. 8 tips to help you get funding through Blockchain

Iwo Hachulski

06 Jul 2020
Company’s tokenization step by step. 8 tips to help you get funding through Blockchain

Tokenization, by the most popular definition a form of transforming the value of business into digital resources, evokes more and more interest among entrepreneurs. Tokenization may be particularly important for entities that are considering alternative paths to VC or Business Angel to obtain financing for the development of their companies. The post-pandemic crisis and the new reality faced by business founders may encourage them to delve deeper into the subject, especially in the context of scarce funds of traditional investors. The company's tokenization often provides an easier and quicker opportunity to raise funds for further investments. Is this a solution worth considering? Where to start in order to tokenize your business? In this article we present 8 steps to implement the whole process together with specific examples of the tokenized projects.

Preliminary analysis

Make a preliminary analysis to assess your company's financial needs. Specify what you want to raise money for. Identify your target group, competition and market and decide if it is prospective enough. Describe your business or product and consult it with blockchain experts. Answering the question - to whom your issue should be directed - will also allow you to undertake the first analyses related to a later marketing campaign.

Choice of the type of issue and legal form

An important issue is the choice of the type of blockchain tokenization and legal form of the issue. A number of solutions are available, including ICO (initial coin offering), STO (security token offering) and ETO (equity token offering). ICO does not guarantee any ownership rights to the token buyer, and the issue and purchase of the offered tokens can be done almost entirely anonymously. STO and ETO, on the other hand, secure the purchaser through legal solutions, thereby transferring shares in the form of the purchased token. Thanks to the verification of both companies and investors they provide greater security for each party. They are in a way hybrid solutions - a combination of cryptic ICOs with more traditional investment fundraising.

Token economy

The next step is to identify the so-called token economy, which defines the type of emission. It consists of a number of elements:

Define a target, minimum and maximum amount to be collected within the issue. It is important to have an understanding of economic law. Choose the appropriate jurisdiction or law firm that will guide you through the process of establishing a company and a bank account in a given country, taking into account specific administrative requirements. The Nextrope team cooperates with law firms specialising in this area, so you do not have to waste time looking for top-notch lawyers specialising in tokenization.

Decide in which currencies customers can buy tokens. Will they be just cryptic currencies (specify which ones) or will they also be traditional currencies? The most common solutions are ETH, BTC, USDC and USDT. Depending on your preferences, the implementation will be more or less time-consuming.

Companies often lend tokenization on their infrastructure as part of IEO (initial exchange offering). This approach is unfortunately very limited and is not suitable for more legally complicated solutions. The main obstacles for companies considering IEO tokenization are primarily:

- Sharing revenue with another revenue broker.

- Loss of potential to build their own community.

- Problems with handling sensitive data.

Decide within which model the tokens you emit will be functioning. Options include the standard ERC20 or the new ERC1400 format. The first one guarantees that the tokens will not differ from each other in any way. The second one makes the tokens non-fungible. Each of them is unique and marked with a serial number.

Determine the benefits of purchasing your tokens to buyers and how large the token circulation will be on the market.

Start cooperating with a tax and financial advisor, who will develop the most optimal financial constructions for you. At Nextrope we cooperate with many advisors and we will be happy to connect you with them.

KYC/AML

Take care of KYC (Know Your Customer) and AML (Anti-Money Laundering) processes. These are two key elements in the entire tokenization process. The first one is a legal procedure, obliging legal entities (in this case you) to identify their customers and obtain true and accurate information required to receive funds interested in your business. The second one means taking action to verify the origin of the funds received. It is important that the investor platform you plan to use is integrated with KYC and AML service providers. This is the case with solutions offered by Nextrope.

Your needs and expectations

Discuss with your team of specialists what range of services you need. At Nextrope, you can expect not only technological support, but also consultations and preparation of the strategy of the tokenization process. Your platform will be fully personalized for your needs and requirements in relation to the tokenization itself. You will receive a fully customized landing page and an extensive, personalized administrator panel. You will have access to all the statistics, data and KYC verification at your fingertips, in the most intuitive place.

Project's White Paper

Create a fully comprehensive White Paper of your project, based on the advice of the experts' team. Remember to describe the developed token economics in detail. If several dozen pages of the document is a challenge for you, the Nextrope business team is ready to take part in the process of writing the White Paper and help you describe all the most important features of the project.

Marketing Campaign

Once the technical part is ready, develop and start a marketing campaign. Take care of a responsible approach to marketing. Pay attention to the appropriate commission system designed for your customers. Create a loyalty system, withdrawing bonuses to users on the amount paid. Build, motivate and manage your community. Make sure that information about your issue is available on all ICO/STO/ETO listing sites. Participate in industry conferences and focus on publishing your own content and producing industry reports. Showcase the human side of the blockchain-based business by organizing live and video conferences in social media and collaborating with industry influencers.

Further development

Usually, after the issue of your tokens is completed, the monitoring by the team providing technological solutions will end. Do not let this happen to you. Take care of the further development and long term development of your product as well as contact with the community - to continue to expand your business capabilities and resources. Good luck!

Nextrope.com is a software house focused on FinTech solutions market. Our team has already conducted over 10 tokenization processes, both in Poland and abroad. We are happy to help your company with tokenization using blockchain technology. Click here and tell us more about your project.

Nextrope Insights is a weekly newsletter on Fintech. You’ll receive market analysis on Blockchain, AI, Crypto, and other Fintech sectors every week! Our newsletter is subscribed by VC investors, startup founders, and industry experts. Yet you’re more than welcome even if you just started learning more about Fintech. You can join it here.

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What is Berachain? 🐻 ⛓️ + Proof-of-Liquidity Explained

Karolina

18 Mar 2024
What is Berachain? 🐻 ⛓️ + Proof-of-Liquidity Explained

Enter Berachain: a high-performance, EVM-compatible blockchain that is set to redefine the landscape of decentralized applications (dApps) and blockchain services. Built on the innovative Proof-of-Liquidity consensus and leveraging the robust Polaris framework alongside the CometBFT consensus engine, Berachain is poised to offer an unprecedented blend of efficiency, security, and user-centric benefits. Let's dive into what makes it a groundbreaking development in the blockchain ecosystem.

What is Berachain?

Overview

Berachain is an EVM-compatible Layer 1 (L1) blockchain that stands out through its adoption of the Proof-of-Liquidity (PoL) consensus mechanism. Designed to address the critical challenges faced by decentralized networks. It introduces a cutting-edge approach to blockchain governance and operations.

Key Features

  • High-performance Capabilities. Berachain is engineered for speed and scalability, catering to the growing demand for efficient blockchain solutions.
  • EVM Compatibility. It supports all Ethereum tooling, operations, and smart contract languages, making it a seamless transition for developers and projects from the Ethereum ecosystem.
  • Proof-of-Liquidity.This novel consensus mechanism focuses on building liquidity, decentralizing stake, and aligning the interests of validators and protocol developers.

MUST READ: Docs

EVM-Compatible vs EVM-Equivalent

EVM-Compatible

EVM compatibility means a blockchain can interact with Ethereum's ecosystem to some extent. It can interact supporting its smart contracts and tools but not replicating the entire EVM environment.

EVM-Equivalent

An EVM-equivalent blockchain, on the other hand, aims to fully replicate Ethereum's environment. It ensures complete compatibility and a smooth transition for developers and users alike.

Berachain's Position

Berachain can be considered an "EVM-equivalent-plus" blockchain. It supports all Ethereum operations, tooling, and additional functionalities that optimize for its unique Proof-of-Liquidity and abstracted use cases.

Berachain Modular First Approach

At the heart of Berachain's development philosophy is the Polaris EVM framework. It's a testament to the blockchain's commitment to modularity and flexibility. This approach allows for the easy separation of the EVM runtime layer, ensuring that Berachain can adapt and evolve without compromising on performance or security.

Proof Of Liquidity Overview

High-Level Model Objectives

  • Systemically Build Liquidity. By enhancing trading efficiency, price stability, and network growth, Berachain aims to foster a thriving ecosystem of decentralized applications.
  • Solve Stake Centralization. The PoL consensus works to distribute stake more evenly across the network, preventing monopolization and ensuring a decentralized, secure blockchain.
  • Align Protocols and Validators. Berachain encourages a symbiotic relationship between validators and the broader protocol ecosystem.

Proof-of-Liquidity vs Proof-of-Stake

Unlike traditional Proof of Stake (PoS), which often leads to stake centralization and reduced liquidity, Proof of Liquidity (PoL) introduces mechanisms to incentivize liquidity provision and ensure a fairer, more decentralized network. Berachain separates the governance token (BGT) from the chain's gas token (BERA) and incentives liquidity through BEX pools. Berachain's PoL aims to overcome the limitations of PoS, fostering a more secure and user-centric blockchain.

Berachain EVM and Modular Approach

Polaris EVM

Polaris EVM is the cornerstone of Berachain's EVM compatibility, offering developers an enhanced environment for smart contract execution that includes stateful precompiles and custom modules. This framework ensures that Berachain not only meets but exceeds the capabilities of the traditional Ethereum Virtual Machine.

CometBFT

The CometBFT consensus engine underpins Berachain's network, providing a secure and efficient mechanism for transaction verification and block production. By leveraging the principles of Byzantine fault tolerance (BFT), CometBFT ensures the integrity and resilience of the Berachain blockchain.

Conclusion

Berachain represents a significant leap forward in blockchain technology, combining the best of Ethereum's ecosystem with innovative consensus mechanisms and a modular development approach. As the blockchain landscape continues to evolve, Berachain stands out as a promising platform for developers, users, and validators alike, offering a scalable, efficient, and inclusive environment for decentralized applications and services.

Resources

For those interested in exploring further, a wealth of resources is available, including the Berachain documentation, GitHub repository, and community forums. It offers a compelling vision for the future of blockchain technology, marked by efficiency, security, and community-driven innovation.

FAQ

How is Berachain different?

  • It integrates Proof-of-Liquidity to address stake centralization and enhance liquidity, setting it apart from other blockchains.

Is Berachain EVM-compatible?

  • Yes, it supports Ethereum's tooling and smart contract languages, facilitating easy migration of dApps.

Can it handle high transaction volumes?

  • Yes, thanks to the Polaris framework and CometBFT consensus engine, it's built for scalability and high throughput.

Different Token Release Schedules

Kajetan Olas

15 Mar 2024
Different Token Release Schedules

As simple as it may sound, the decision on the release schedule of tokens is anything but that. It's a strategic choice that can have significant consequences. A well-thought-out token release schedule can prevent market flooding, encourage steady growth, and foster trust in the project. Conversely, a poorly designed schedule may lead to rapid devaluation or loss of investor confidence.

In this article, we will explore the various token release schedules that blockchain projects may adopt. Each type comes with its own set of characteristics, challenges, and strategic benefits. From the straightforwardness of linear schedules to the incentive-driven dynamic releases, understanding these mechanisms is crucial for all crypto founders.

Linear Token Release Schedule

The linear token release schedule is perhaps the most straightforward approach to token distribution. As the name suggests, tokens are released at a constant rate over a specified period until all tokens are fully vested. This approach is favored for its simplicity and ease of understanding, which can be an attractive feature for investors and project teams alike.

Characteristics

  • Predictability: The linear model provides a clear and predictable schedule that stakeholders can rely on. This transparency is often appreciated as it removes any uncertainty regarding when tokens will be available.
  • Implementation Simplicity: With no complex rules or conditions, a linear release schedule is relatively easy to implement and manage. It avoids the need for intricate smart contract programming or ongoing adjustments.
  • Neutral Incentives: There is no explicit incentive for early investment or late participation. Each stakeholder is treated equally, regardless of when they enter the project. This can be perceived as a fair distribution method, as it does not disproportionately reward any particular group.

Implications

  • Capital Dilution Risk: Since tokens are released continuously at the same rate, there's a potential risk that the influx of new tokens into the market could dilute the value, particularly if demand doesn't keep pace with the supply.
  • Attracting Continuous Capital Inflow: A linear schedule may face challenges in attracting new investors over time. Without the incentive of increasing rewards or scarcity over time, sustaining investor interest solely based on project performance can be a test of the project's inherent value and market demand.
  • Neutral Impact on Project Commitment: The lack of timing-based incentives means that commitment to the project may not be influenced by the release schedule. The focus is instead placed on the project's progress and delivery on its roadmap.

In summary, a linear token release schedule offers a no-frills, equal-footing approach to token distribution. While its simplicity is a strength, it can also be a limitation, lacking the strategic incentives that other models offer. In the next sections, we will compare this to other, more dynamic schedules that aim to provide additional strategic advantages.

Growing Token Release Schedule

A growing token release schedule turns the dial up on token distribution as time progresses. This schedule is designed to increase the number of tokens released to the market or to stakeholders with each passing period. This approach can often be associated with incentivizing the sustained growth of the project by rewarding long-term holders.

Characteristics

  • Incentivized Patience: A growing token release schedule encourages stakeholders to remain invested in the project for longer periods, as the reward increases over time. This can be particularly appealing to long-term investors who are looking to maximize their gains.
  • Community Reaction: Such a schedule may draw criticism from those who prefer immediate, high rewards and may be viewed as unfairly penalizing early adopters who receive fewer tokens compared to those who join later. The challenge is to balance the narrative to maintain community support.
  • Delayed Advantage: There is a delayed gratification aspect to this schedule. Early investors might not see an immediate substantial benefit, but they are part of a strategy that aims to increase value over time, aligning with the project’s growth.

Implications

  • Sustained Capital Inflow: By offering higher rewards later, a project can potentially sustain and even increase its capital inflow as the project matures. This can be especially useful in supporting long-term development and operational goals.
  • Potential for Late-Stage Interest: As the reward for holding tokens grows over time, it may attract new investors down the line, drawn by the prospect of higher yields. This can help to maintain a steady interest in the project throughout its lifecycle.
  • Balancing Perception and Reality: Managing the community's expectations is vital. The notion that early participants are at a disadvantage must be addressed through clear communication about the long-term vision and benefits.

In contrast to a linear schedule, a growing token release schedule adds a strategic twist that favors the longevity of stakeholder engagement. It's a model that can create a solid foundation for future growth but requires careful communication and management to keep stakeholders satisfied. Up next, we will look at the shrinking token release schedule, which applies an opposite approach to distribution.

Shrinking Token Release Schedule

The shrinking token release schedule is characterized by a decrease in the number of tokens released as time goes on. This type of schedule is intended to create a sense of urgency and reward early participants with higher initial payouts.

Characteristics

  • Early Bird Incentives: The shrinking schedule is crafted to reward the earliest adopters the most, offering them a larger share of tokens initially. This creates a compelling case for getting involved early in the project's lifecycle.
  • Fear of Missing Out (FOMO): This approach capitalizes on the FOMO effect, incentivizing potential investors to buy in early to maximize their rewards before the release rate decreases.
  • Decreased Inflation Over Time: As fewer tokens are released into circulation later on, the potential inflationary pressure on the token's value is reduced. This can be an attractive feature for investors concerned about long-term value erosion.

Implications

  • Stimulating Early Adoption: By offering more tokens earlier, projects may see a surge in initial capital inflow, providing the necessary funds to kickstart development and fuel early-stage growth.
  • Risk of Decreased Late-Stage Incentives: As the reward diminishes over time, there's a risk that new investors may be less inclined to participate, potentially impacting the project's ability to attract capital in its later stages.
  • Market Perception and Price Dynamics: The market must understand that the shrinking release rate is a deliberate strategy to encourage early investment and sustain the token's value over time. However, this can lead to challenges in maintaining interest as the release rate slows, requiring additional value propositions.

A shrinking token release schedule offers an interesting dynamic for projects seeking to capitalize on early market excitement. While it can generate significant early support, the challenge lies in maintaining momentum as the reward potential decreases. This necessitates a robust project foundation and continued delivery of milestones to retain stakeholder interest.

Dynamic Token Release Schedule

A dynamic token release schedule represents a flexible and adaptive approach to token distribution. Unlike static models, this schedule can adjust the rate of token release based on specific criteria. Example criteria are: project’s milestones, market conditions, or the behavior of token holders. This responsiveness is designed to offer a balanced strategy that can react to the project's needs in real-time.

Characteristics

  • Adaptability: The most significant advantage of a dynamic schedule is its ability to adapt to changing circumstances. This can include varying the release rate to match market demand, project development stages, or other critical factors.
  • Risk Management: By adjusting the flow of tokens in response to market conditions, a dynamic schedule can help mitigate certain risks. For example: inflation, token price volatility, and the impact of market manipulation.
  • Stakeholder Alignment: This schedule can be structured to align incentives with the project's goals. This means rewarding behaviors that contribute to project's longevity, such as holding tokens for certain periods or participating in governance.

Implications

  • Balancing Supply and Demand: A dynamic token release can fine-tune the supply to match demand, aiming to stabilize the token price. This can be particularly effective in avoiding the boom-and-bust cycles that plague many cryptocurrency projects.
  • Investor Engagement: The flexibility of a dynamic schedule keeps investors engaged, as the potential for reward can change in line with project milestones and success markers, maintaining a sense of involvement and investment in the project’s progression.
  • Complexity and Communication: The intricate nature of a dynamic schedule requires clear and transparent communication with stakeholders to ensure understanding of the system. The complexity also demands robust technical implementation to execute the varying release strategies effectively.

Dynamic token release schedule is a sophisticated tool that, when used judiciously, offers great flexibility in navigating unpredictable crypto markets. It requires a careful balance of anticipation, reaction, and communication but also gives opportunity to foster project’s growth.

Conclusion

A linear token release schedule is the epitome of simplicity and fairness, offering a steady and predictable path. The growing schedule promotes long-term investment and project loyalty, potentially leading to sustained growth. In contrast, the shrinking schedule seeks to capitalize on the enthusiasm of early adopters, fostering a vibrant initial ecosystem. Lastly, the dynamic schedule stands out for its intelligent adaptability, aiming to strike a balance between various stakeholder interests and market forces.

The choice of token release schedule should not be made in isolation; it must consider the project's goals, the nature of its community, the volatility of the market, and the overarching vision of the creators.

FAQ

What are the different token release schedules?

  • Linear, growing, shrinking, and dynamic schedules.

How does a linear token release schedule work?

  • Releases tokens at a constant rate over a specified period.

What is the goal of a shrinking token release schedule?

  • Rewards early adopters with more tokens and decreases over time.